Awadhi QSR opens outlet in Kolkata
Quick Service Specialty restaurant chain Lazeez debuts in Kolkata with a flagship that lays the foundation of the unique concept to replicate this experience in other cities of India.
Lazeez, the first of the Mughlai and Awadhi Quick Service Restaurant (QSR) chain from the house Shiraz Hotels Pvt. Ltd. opened its outlet in Kolkata to welcome the food lovers of the city. The first 900 sq.ft Lazeez restaurant is situated at Rashbehari Connector, 83 Rajdanga Gold Park (Kasba). Being located in such a strategic point it is all set to make a remarkable presence in the heart of Kolkata. Aimed at the urban crowd, the conventional Shiraz dishes are given a tinge of modern taste here. Ishtiaque Ahmed, Director, Shiraz Restaurants Pvt. Ltd. said, “We have been in the F&B industry for decades now and Shiraz is synonymous with quality Mughlai cuisine. We now want to take this period cuisine to another level and reach out to more patrons across the country. Lazeez will be opening in Mumbai, Delhi and Chennai and we are looking for opportunities beyond India. These will be 80-100 seater restaurants with sit-in facilities and a takeaway counter. After Kasba the next outlet will be operational in Rajarhat, Chinar Park.” The plan is to have in each city one or two “flagship” Lazeez Restaurants in each city, and each representing the flavor of the city. This one features huge iconic images of Kolkata like ‘Howrah bridge, temples of Kolkata, Durga Puja, Shindur Khela (ladies adoring red vermilion), Victoria Memorial’ and such. The concept has jointly been conceptualized by the in-house team and interior designing companies like Space Interiors & Shakti Interiors.
Ishtiaque further states, “In order to reach out to the people, we are planning more outlets in the near future which will range up to 150 QSR pan India in 3-4 years. In Kolkata alone there will be 14-15 such outlets and we are soon opening in Siliguri, Asansol, Delhi, Hyderabad, Bangalore, Thane within this year”