Awadhi QSR opens out­let in Kolkata

Quick Ser­vice Spe­cialty restau­rant chain Lazeez de­buts in Kolkata with a flag­ship that lays the foun­da­tion of the unique con­cept to repli­cate this ex­pe­ri­ence in other cities of In­dia.

VM&RD - - WASSUP! -

Lazeez, the first of the Mugh­lai and Awadhi Quick Ser­vice Restau­rant (QSR) chain from the house Shi­raz Ho­tels Pvt. Ltd. opened its out­let in Kolkata to wel­come the food lovers of the city. The first 900 sq.ft Lazeez restau­rant is sit­u­ated at Rash­be­hari Con­nec­tor, 83 Ra­j­danga Gold Park (Kasba). Be­ing lo­cated in such a strate­gic point it is all set to make a re­mark­able pres­ence in the heart of Kolkata. Aimed at the ur­ban crowd, the con­ven­tional Shi­raz dishes are given a tinge of mod­ern taste here. Ish­ti­aque Ahmed, Di­rec­tor, Shi­raz Restau­rants Pvt. Ltd. said, “We have been in the F&B in­dus­try for decades now and Shi­raz is syn­ony­mous with qual­ity Mugh­lai cui­sine. We now want to take this pe­riod cui­sine to an­other level and reach out to more pa­trons across the coun­try. Lazeez will be open­ing in Mum­bai, Delhi and Chen­nai and we are look­ing for op­por­tu­ni­ties be­yond In­dia. Th­ese will be 80-100 seater restau­rants with sit-in fa­cil­i­ties and a take­away counter. Af­ter Kasba the next out­let will be op­er­a­tional in Ra­jarhat, Chi­nar Park.” The plan is to have in each city one or two “flag­ship” Lazeez Restau­rants in each city, and each rep­re­sent­ing the fla­vor of the city. This one fea­tures huge iconic im­ages of Kolkata like ‘Howrah bridge, tem­ples of Kolkata, Durga Puja, Shin­dur Khela (ladies ador­ing red ver­mil­ion), Vic­to­ria Me­mo­rial’ and such. The con­cept has jointly been con­cep­tu­al­ized by the in-house team and in­te­rior de­sign­ing com­pa­nies like Space In­te­ri­ors & Shakti In­te­ri­ors.

Ish­ti­aque fur­ther states, “In or­der to reach out to the peo­ple, we are plan­ning more out­lets in the near fu­ture which will range up to 150 QSR pan In­dia in 3-4 years. In Kolkata alone there will be 14-15 such out­lets and we are soon open­ing in Silig­uri, Asan­sol, Delhi, Hyderabad, Ban­ga­lore, Thane within this year”

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