Fash­ion Bou­tique Fbr.Inc launched in Kolkata

Con­cep­tu­al­ized by Kolkata based fash­ion de­signer Farheen Bushra Rah­man, the bou­tique of­fers a chic en­vi­ron­ment that of­fers a great plat­form for pre­sent­ing her en­sem­ble.

VM&RD - - WASSUP! -

Lo­cated at 3A Sukh Sadan in Shake­speare Sarani, de­signer Farheen Rah­man's flag­ship was un­veiled fea­tur­ing the Spring-Sum­mer col­lec­tion in a glit­ter­ing event amidst much fan­fare. The store was com­pletely con­cep­tu­al­ized by Farheen her­self. The en­tire con­cept of de­sign­ing, dye­ing and em­broi­dery in the store has been the re­sult of ef­forts by Farheen and her team of tal­ented artisans. Spread over an area of 1800 sq.ft., the stu­dio of­fers a wide range of Tai­lored Western wear and a line of cus­tom­ized In­dian wear in­spired by Black and White, the monochro­matic colours which lend a touch of old world glam­our with an edgy makeover. It is ex­tended into the in­te­rior decor palette of the store as well. Speak­ing about her store Farheen men­tions, “My aim was to keep the decor min­i­mal and it is best done by se­lect­ing the com­bi­na­tion of black and white for the front part re­sem­bling the col­lec­tion which ac­cen­tu­ates so­phis­ti­cated pro­files per­fect for In­dian fig­ures. The peppy beach­wear range is show­cased hav­ing a dark shaded back­drop cap­tur­ing its sum­mery essence and its inim­itable style. We took al­most 6 months to com­plete the pro­ject and are soon plan­ning to go Pan-In­dia with the brand.” The logo of the brand, also con­cep­tu­al­ized by Farheen, re­flects four colours rep­re­sent­ing four sea­sons has also been a part of the store in­te­rior which pro­vides color high­lights in the monochro­matic con­cept palette of the store. The store decor has been dis­tinc­tively seg­mented across the store to com­ple­ment the mer­chan­dise fea­tures in each of the ar­eas. The con­cept is minimalist in a palette of white tex­tured walls, black hang­ing fix­tures and pure wood floor­ing. The black and white wall-pa­per with mo­tifs of clock tow­ers, an or­nate mir­ror, props and ac­ces­sories de­pict in­her­ent sim­plic­ity min­gled with the charm of a by­gone era cre­at­ing a dis­tinct sig­na­ture for Fbr.Inc. In con­trast the other sec­tion of the store re­flects a very vi­brant look with flo­ral mo­tifs on the wall to com­ple­ment loud pat­terned fash­ion wear like the neon beach­wear col­lec­tion. El­e­gant black gran­ite floor­ing, wooden cladded walls com­bined with arty wall-pa­pers help cre­ate a great en­vi­ron­ment for pre­sent­ing the store of­fer­ing. A Nail Art Bar sec­tion adds to the in-store en­gage­ment with the cus­tomer to make the shop­ping a plea­sur­able ex­pe­ri­ence

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