Fashion Boutique Fbr.Inc launched in Kolkata
Conceptualized by Kolkata based fashion designer Farheen Bushra Rahman, the boutique offers a chic environment that offers a great platform for presenting her ensemble.
Located at 3A Sukh Sadan in Shakespeare Sarani, designer Farheen Rahman's flagship was unveiled featuring the Spring-Summer collection in a glittering event amidst much fanfare. The store was completely conceptualized by Farheen herself. The entire concept of designing, dyeing and embroidery in the store has been the result of efforts by Farheen and her team of talented artisans. Spread over an area of 1800 sq.ft., the studio offers a wide range of Tailored Western wear and a line of customized Indian wear inspired by Black and White, the monochromatic colours which lend a touch of old world glamour with an edgy makeover. It is extended into the interior decor palette of the store as well. Speaking about her store Farheen mentions, “My aim was to keep the decor minimal and it is best done by selecting the combination of black and white for the front part resembling the collection which accentuates sophisticated profiles perfect for Indian figures. The peppy beachwear range is showcased having a dark shaded backdrop capturing its summery essence and its inimitable style. We took almost 6 months to complete the project and are soon planning to go Pan-India with the brand.” The logo of the brand, also conceptualized by Farheen, reflects four colours representing four seasons has also been a part of the store interior which provides color highlights in the monochromatic concept palette of the store. The store decor has been distinctively segmented across the store to complement the merchandise features in each of the areas. The concept is minimalist in a palette of white textured walls, black hanging fixtures and pure wood flooring. The black and white wall-paper with motifs of clock towers, an ornate mirror, props and accessories depict inherent simplicity mingled with the charm of a bygone era creating a distinct signature for Fbr.Inc. In contrast the other section of the store reflects a very vibrant look with floral motifs on the wall to complement loud patterned fashion wear like the neon beachwear collection. Elegant black granite flooring, wooden cladded walls combined with arty wall-papers help create a great environment for presenting the store offering. A Nail Art Bar section adds to the in-store engagement with the customer to make the shopping a pleasurable experience