For­ever 21 un­veils first flag­ship store in Delhi

DLF Brands has an­nounced a joint ven­ture with the Amer­i­can fash­ion re­tailer For­ever 21 with the com­mence­ment of the lat­est FOR­EVER 21 store in Delhi.

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Af­ter be­guil­ing Mum­bai, the Amer­i­can brand For­ever 21, which is a spe­cialty re­tailer of women’s and men’s cloth­ing and ac­ces­sories, has now launched its first flag­ship store in Delhi in al­liance with DLF Brands. Po­si­tioned at the DLF Place Saket, the store is spread across 14,500 sq ft of re­tail space. Linda Chang, Global Mar­ket­ing Di­rec­tor for For­ever 21, said “We are very pleased to have been given the op­por­tu­nity to ex­pand our busi­ness into New Delhi and hope to of­fer the cus­tomers of DLF Place Saket with a wide se­lec­tion of fash­ion­for­ward mer­chan­dise at an af­ford­able price.”

DLF Brands spokesper­son Timmy Sarna shared, “We are proud to an­nounce our joint ven­ture with For­ever 21, as we un­veil our first flag­ship store at DLF Place Saket in Delhi. We are look­ing to ex­pand ex­ten­sively with more stores in both Delhi and Mum­bai. The col­lec­tion prom­ises to of­fer an un­prece­dented se­lec­tion, res­onat­ing of the lat­est in­ter­na­tional fash­ion trends at com­pet­i­tive prices.” Along with the For­ever 21 ap­parel and ac­ces­sories the new space houses other brands in the port­fo­lio like men’s fash­ion brand ‘21MEN’, cos­met­ics line ‘Love & Beauty’, For­ever 21’s lin­gerie and Shoe Line along

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