Fash­ion House KARMIK soon to en­ter Pak­istan

KARMIK, a house of fash­ion la­bels, is soon to be­come the first In­dian Bou­tique to open its doors to the fash­ion­istas of Pak­istan by un­veil­ing its store in La­hore by the end of Au­gust.


Af­ter hav­ing es­tab­lished its pres­ence in ma­jor In­dian cities, KARMIK, has planned to of­fer its ex­clu­sive fash­ion la­bels in Pak­istan’s fash­ion con­scious mar­kets. The brand sees an op­por­tu­nity in the pop­u­lar­ity gained by In­dian de­signer wear in th­ese mar­kets. The label’s CMD, Pradeep Hi­rani has signed a fran­chise and agree­ment with Sheikh Aftab Ar­shad, Asad Amin Sheikh and Asif Amin Sheikh of Ar­shad­sons, the La­hore-based fash­ion re­tailer for tak­ing KARMIK to Pak­istan.

Sheikh Aftab Ar­shad, Part­ner -- Ar­shad­sons, said, “We feel that Pak­istan is a brand con­scious mar­ket and high qual­ity prod­ucts at rea­son­able prices are in great de­mand. In­dian de­sign­ers and gar­ments are very pop­u­lar in Pak­istan; how­ever the only source of their avail­abil­ity is Dubai. We spot­ted this void in de­mand and sup­ply and hence are bring­ing KARMIK to Pak­istan. Our main aim is to use all the best mar­ket­ing prac­tices to en­sure that the brand be­comes a house­hold name in Pak­istan.” As part of this mas­ter-fran­chise deal with Ar­shad­sons, the brand plans to open six stores in cities such as La­hore, Karachi and Is­lam­abad over the next three years, fol­lowed by smaller towns. The es­ti­mated in­vest­ment for this deal is around 3 mil­lion dollars over three years. Pradeep Hi­rani, owner of KARMIK said, “We have inked a new page in the his­tory of In­dian fash­ion through this deal with Pak­istan’s lead­ing fash­ion retailers and mas­ter fran­chis­ers Ar­shad­sons. We are proud and con­fi­dent of our as­so­ci­a­tion. The plan now is to take KARMIK to other neigh­bor­ing coun­tries like Nepal and Bangladesh, and to in­clude few Pak­istani and Dhaka de­sign­ers to our reper­toire of Top In­dian de­sign­ers for KARMIK.” With 10 stores al­ready present in the lead­ing cities of In­dia like Delhi, Mum­bai, Ban­ga­lore, Lud­hi­ana, Chandi­garh, Chen­nai, Am­rit­sar and Jaipur, along with 12 more stores in the im­me­di­ate pipe­line, KARMIK is com­mit­ted to achiev­ing 60 Point of Sales by 2015

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