Re-com­merce store YNew opens flag­ship in Hyderabad

The brand for or­ga­nized re-com­merce (re­cov­ery of prod­ucts over elec­tronic sys­tems, or through phys­i­cal dis­tri­bu­tion chan­nels) of Life­style Gad­gets opens its first brick-and-mor­tar store to of­fer ser­vice war­ranty for used & re­fur­bished prod­ucts.


Y New, a first of its kind re-com­merce store for life­style gad­gets in In­dia, has an­nounced the for­mal launch of its flag­ship store in Hyderabad city. “YNew has taken the ini­tia­tive to cre­ate an or­ga­nized re-com­merce mar­ket­place by con­sol­i­dat­ing the seller-buyer ef­forts by promis­ing peace of mind, un­par­al­lel trust and im­mense value for all in­volved. Be­ing a coun­try with vast in­come dis­par­i­ties lead by in­spi­ra­tional mid­dle class, In­dia is likely to wit­ness a big re-com­merce trend in the years to come and YNew is eye­ing to grab the tiger share of the this mar­ket,” said Dashradh Ram Nu­takki, Founder, YNew. He fur­ther added, “The fun­da­men­tal idea be­hind the ven­ture is also the ‘op­ti­mum uti­liza­tion of avail­able re­sources’, to re­duce e-waste and to pro­vide more op­por­tu­ni­ties for re­use of elec­tronic prod­ucts.” Ac­cord­ing to the com­pany, YNew is a prac­ti­cal so­lu­tion for lo­cal retailers or dis­trib­u­tors who are strug­gling to ad­dress the is­sue of e-waste and ex­pired in­ven­tory. YNew aims to ad­dress the crit­i­cal chal­lenges faced by lo­cal sell­ers and buy­ers while adding the value for “trans­ac­tion” in sec­ondary mar­ket. It es­sen­tially fa­cil­i­tates the sale and buy of used and re­fur­bished life­style gad­gets (Smart Phones, Tablets, Lap­tops, Desk­tops and Tele­vi­sions) through the mar­ket­place model in the phys­i­cal world and al­lows sell­ers to sell their gad­gets at best prices with a has­sle-free ex­pe­ri­ence for buy­ers to pur­chase branded and cer­ti­fied prod­ucts with 30 days free ser­vice war­ranty. Ac­cord­ing to the com­pany state­ment, all the prod­ucts sold at YNew Store are tested and cer­ti­fied by its team of engi­neers to val­i­date the work­ing con­di­tion and an ‘Ex­tended Ser­vice War­ranty’ on used & re­fur­bished prod­ucts has been in­tro­duced for the value con­scious buy­ers. YNew ex­pects their plat­form to be lever­aged by both in­di­vid­ual and in­sti­tu­tional sell­ers. The brand says it aims to be the num­ber 1 Re-Com­merce “brand” for value and qual­ity con­scious buy­ers, who are as­pi­ra­tional in terms of brands that they own de­spite it be­ing a used or re­fur­bished gadget. Cur­rently, YNew’s flag­ship store is lo­cated in Hyderabad and it is plan­ning to kick-start ex­pan­sion to other cities by end of 2013 through franchising

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