A Fab Home Setting
Fabindia Home opened a flagship store in Kolkata to showcase their ethnic home furniture, furnishings and décor in delightful room settings. Conceptualized and executed in-house, the store is an epitome of what brand Fabindia stands for- unique, classy and Indian.
Fabindia Home opened a standalone store for their home improvement range at 15/1 Hindustan Park in Kolkata, a high street for premium retailing. Spread over an area of 2000 sq. ft. the store presents its offerings in coordinated ensembles featuring their entire range of ethnic home furniture, furnishing and decor. Debjani Sengupta, Store Manager, Fabindia Home shares in this regard, “Our furniture range is ever expanding and we were not being able to do justice to it. We were looking for a space close to our flagship store and luckily, found this one which is just right next to the existing eastern India outlet.” The store was conceptualized and executed in-house by Fabindia in an impressive span of two months. The store design strategy is themed on an earthy luxury home concept in terms of interior design and presentation of the merchandise. The material and color palette are very clean, earthy and neutral to create a great backdrop for highlighting the settings of the merchandise in clusters of rooms. The store front, though limited owing to the store being located on an upper floor, does give a good indication of what to expect inside with the wooden clad entrance portal. The store layout is prudently laid out in a furnished apartment-like manner and is divided into two master bedrooms, a balcony, two smaller bedrooms, two dining rooms, a toilet et al. The strategy is to use the route of consultative selling and inspire customers with suggestive ideas that demonstrate how to do up their homes using the range of top-line wooden furniture, coordinated furnishings and decorative accessories.