Flow­ing from the past

VM&RD - - BEHIND THE SCENE - VM TALK -

Carlo Pa­zolini, the new in­no­va­tion by Gior­gio Bor­ruso De­sign, of­fers a unique store ex­pe­ri­ence in a store en­vi­ron­ment that recre­ates the old charm of the his­tor­i­cal Bromp­ton Ar­cade.

Lo­cated on Bromp­ton Road, Knights­bridge in Lon­don, Carlo Pa­zolini is a 120 sq.m. store hous­ing men's and women's shoes and ac­ces­sories that launches the new Carlo Pa­zolini world­wide store con­cept. De­signed by the Los An­ge­les based Gior­gio Bor­ruso De­sign firm, this newly cre­ated store draws its con­cept inspiration from the his­tor­i­cal Bromp­ton Ar­cade. “While ex­plor­ing the his­tory of the area and the build­ing, from the early 1900's, it was dis­cov­ered in plan­ning ar­chives that the neigh­bor­ing his­tor­i­cal Bromp­ton Ar­cade was con­verted into a re­tail space in the last decade, in­stalling a new roof struc­ture and re­mod­eled mez­za­nine. So, our de­sign sought to rec­og­nize the mem­ory of this ar­cade by recre­at­ing a con­tem­po­rary bar­rel or tun­nel vault ceil­ing as well as the il­lu­sion via a mir­ror wall that the space opens to the ex­te­rior at the back,” ex­plains Gior­gio Bor­ruso

The her­itage of the streetscape and its his­tory

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