FOR­EVER 21 un­veils 2nd store in Delhi


FOR­EVER 21, Inc., the pop­u­lar US fash­ion cloth­ing, footwear and ac­ces­sories re­tail chain has an­nounced the launch of its sec­ond store in Delhi at the Pa­cific Mall. Bol­ly­wood ac­tress Yaami Gau­tam was present at the venue, to un­veil the new store, in the cap­i­tal. The 15,500 sq. ft. store is spread across twolevels, and fea­tures For­ever 21® ap­parel and ac­ces­sories for women ex­tended to in­clude 21MEN™, a line for men of all ages, cos­met­ics line Love & Beauty™ , For­ever 21’s lin­gerie line and its col­lec­tion of fash­ion footwear.. "We are ex­tremely ex­cited to launch our first store in the Western re­gion of Delhi at Pa­cific Mall,” said Alex Ok, Global Di­rec­tor, For­ever 21. “Work­ing with our ven­ture part­ner, DLF Brands, has en­abled us to en­ter the mar­ket in a sys­temic man­ner. Pa­cific Mall is the per­fect lo­ca­tion for For­ever 21 given its unique lo­ca­tion, con­cep­tual en­ter­tain­ment events and im­pres­sive de­sign," fur­ther added Alex. "Our strat­egy was to em­bark on ex­pan­sion for For­ever 21 into In­dia within 2013 and Pa­cific Mall has pro­vided us with an ex­cel­lent lo­ca­tion that we will make into a fash­ion Mecca. The shop­ping ex­pe­ri­ence of the mall is ex­cel­lent and we are con­vinced that the mall will gen­er­ate year over year pos­i­tive traf­fic in­dex," said Timmy Sarna, DLF Brands spokesper­son

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