Villeroy & Boch en­ters In­dia

VM&RD - - WASSUP! -

V&B Life­style In­dia Pvt. Ltd., a Joint Ven­ture be­tween Villeroy & Boch and Ge­n­e­sis Lux­ury, has un­veiled its first store at the Pal­la­dium Mall in Mum­bai. The Villeroy & Boch store lo­cated on the Ground Floor at the Pal­la­dium An­nexe of High Street Phoenix is based on the lat­est gen­er­a­tion of pre­mium flag­ship stores in Europe. Spread across, 100 square me­ters, the store show­cases the pre­mium world of Villeroy and Boch Table­ware prod­ucts along with home ac­ces­sories while the dis­play, ta­ble set­tings and pro­mo­tional ma­te­ri­als, all de­pict a tale. “The Pal­la­dium Mall is ex­actly the right place to start with our re­tail op­er­a­tions in In­dia. The brand of Villeroy & Boch fits per­fectly into the up­scale brand en­vi­ron­ment at this lux­ury shop­ping cen­tre in the heart of Mum­bai,” said Ni­co­las Luc Villeroy, Di­rec­tor and Table­ware Busi­ness Unit Man­ager of Villeroy & Boch AG. San­jay Kapoor, Man­ag­ing Di­rec­tor Ge­n­e­sis Lux­ury shared, "We are very ex­cited about the open­ing of our first store at the Pal­la­dium since our re­cent Joint Ven­ture with Villeroy & Boch. This space will be for dis­cern­ing shop­pers to fully ap­pre­ci­ate the brand's most cov­eted de­signs and crafts­man­ship. With the be­lief that lux­ury should be an ex­pe­ri­ence rather than a price tag, Villeroy & Boch brings to­gether 265 years of her­itage, in­no­va­tion and su­perb de­sign qual­ity. " Within the next few months, Villeroy & Boch has planned to in­tro­duce stores in Bengaluru and Kolkata, fol­lowed by a to­tal of 16 out­lets in the next five years

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