Shibapriya launches first flag­ship store in Kolkata

VM&RD - - WASSUP! -

The store decor has a retro feel com­bined with a mod­ern sen­si­bil­ity that show­cases the col­lec­tion of­fered by the Kolkata based de­signer.

Shibapriya, the fash­ion la­bel for women launched their first flag­ship store at Hin­dus­tan Park, Kolkata. The 750 sq.ft fash­ion stu­dio is con­cep­tu­al­ized by Shibapriya Sen, Di­rec­tor of the la­bel and Sau­vik Chakravarty –Di­rec­tor of Graf­fiti Sign graph­ics. The in­te­rior decor of the store has a mod­ern-vin­tage look within an old res­i­den­tial build­ing of South Kolkata that ex­udes an old world charm. Strate­gi­cally lo­cated in an up mar­ket hub of the city, the store is meant to ad­dress fash­ion con­scious women of all ages dis­play­ing a var­ied range of col­lec­tion start­ing from Indo-Western eth­nic wear, sa­rees and kur­tis . Sau­vik shares, “We de­vel­oped the store while re­tain­ing the old-world of the house which has added a sub­tle co­zi­ness and that was our whole idea. It took us about three months to com­plete the pro­ject, start­ing from con­cep­tu­al­iza­tion to ex­e­cu­tion. The la­bel’s sig­nage at the two sides of the front fa­cade is dis­creet giv­ing a very art-deco feel. At the same time to give a retro look, which is the high­light of the dé­cor, we have used lot of graph­ics and pop art es­pe­cially on the false ceil­ings and walls. In­ter­est­ing props have been used in the win­dow dis­play with frames high­light­ing the ex­clu­sive col­lec­tion of Shibapriya.” To add to the retro theme, all the wall graph­ics, ceil­ings, sit­ting ar­range­ments and the ta­ble tops in the cen­ter has been done up with faces of fa­mous ac­tors in a col­or­ful back­drop. The wall graph­ics have been printed on leatherette which gives a tex­tured look as a whole. In this re­gard Shibapriya adds, “As my clothes have got a retro theme with mod­ern cuts, I al­ways wanted to have that look and feel in the in­te­ri­ors. Ex­clu­siv­ity in terms of the col­lec­tion and the store decor is the USP of my store.” In the near fu­ture the brand aims to ex­pand its re­tail foot­prints to other metro cities as well as tier-two towns in the coun­try

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.