FITSOUL launches in Delhi

VM&RD - - WASSUP! -

Fitsoul, the Sports and Fit­ness re­tail chain has en­tered Delhi with a store spread over 450 sq.ft.. The Cap­tain of the In­dian Cricket Team, Ma­hen­dra Singh Dhoni, was in the cap­i­tal to pro­mote the brand ‘FITSOUL’. The store of­fers a one-stop re­tail so­lu­tion for sports and fit­ness equip­ment. Parvin­der Singh, Co-Founder and CEO, FITSOUL ex­plains, “We are ac­tively work­ing on mak­ing Fitsoul the most de­sired sports and fit­ness re­tail des­ti­na­tion both on­line and off­line. We have al­ready launched the on­line por­tal (www. fitsoul.com) and are get­ting an over­whelm­ing re­sponse from the cus­tomers. We have opened six re­tail stores and are look­ing at open­ing 350 stores across In­dia in the next five years. Through this rapid ex­pan­sion we in­tend to har­ness the ex­po­nen­tial growth in the sports and fit­ness in­dus­try in In­dia.” Speaking about the launch, Ma­hen­dra Singh Dhoni, Brand Cham­pion of FITSOUL said, “Any sport is a land of op­por­tu­nity but peo­ple lose an edge due to lack of qual­ity sports gear. This kind of ini­tia­tive is much needed in the coun­try. We want to share our pas­sion for sports with the world start­ing from In­dia through FITSOUL. We strive to pro­vide the best of prod­ucts in the most ef­fi­cient and af­ford­able man­ner.”

Also present at the launch was Sa­jid Shamim, Co-Founder and Di­rec­tor, FITSOUL, who said, “The vi­sion for the brand is to pro­vide con­sumers with a one-stop so­lu­tion for buy­ing equip­ments backed by ex­pert ad­vice. We are dif­fer­en­ti­ated on the ba­sis of both on­line and off­line pres­ence, in­dus­try part­ner­ship with like- minded brands, low cost fran­chisee model and soon to be launched e-en­abled re­tail and cham­pion’s equip­ment pro­gram.” Com­ment­ing on the launch Arun Pandey, Chair­man and Man­ag­ing Di­rec­tor of Rhiti Sports said, “We are proud of this as­so­ci­a­tion since it fits into MS Dhoni’s core phi­los­o­phy of sports and fit­ness. Over the years we ex­pect Fitsoul to be a game changer in the sports and fit­ness in­dus­try. We be­lieve it will bridge the gap be­tween the In­dian sports en­thu­si­ast and the best equip­ment’s and gear in the world.” A store of­fers a range of global sports brands like Nike, Adi­das, HEAD, Wil­son, Puma, Yonex, Babo­lat, Nivia, SG, SS, BAS, GM and many more. With its brick and click strat­egy Fitsoul aims to make avail­able good sports equip­ment, qual­ity gear and sports mer­chan­dise for all ages and skill lev­els

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