Zara un­veils first store in Chen­nai

VM&RD - - WASSUP! -

The In­di­tex Group to­day an­nounced the launch of its premier fash­ion brand, Zara, at Phoenix Mar­ket City, Velach­ery, Chen­nai in Tamil Nadu. Phoenix Mar­ket City, the largest mall in Chen­nai. This store is spread over 20,000 square feet and of­fers its fash­ion range of Fall/Win­ter 2013-14 col­lec­tions for women, men and kids. Ac­cord­ing to the com­pany’s press re­lease, the store image is based on four prin­ci­ples: beauty, clar­ity, func­tion­al­ity and sus­tain­abil­ity. The store’s de­sign pri­mar­ily em­pha­sizes sim­plic­ity as part of the on­go­ing mis­sion to fa­cil­i­tate di­rect con­tact with cus­tomers mak­ing shop­ping sim­ple. New con­cepts of ma­te­ri­als and color com­bi­na­tion lighten up the new in­te­rior, dis­till­ing the brand’s lat­est image, high­lights the im­por­tance of di­rect cus­tomer con­tact with Zara’s prod­ucts in an in­ter­fer­ence free en­vi­ron­ment. With this store, Zara has 13 stores in In­dia- 3 in Mum­bai, 3 in Delhi, 2 in Ban­ga­lore, 1 in Pune, 1 in Chandi­garh, 1 in Jaipur, 1 in Gur­gaon and now 1 in Chen­nai

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