Cel­e­brat­ing ex­cel­lence once again

VM&RD - - CONTENTS - N Jay­alak­shmi

Ev­ery month we present to you the lat­est in store de­sign and in-store nar­ra­tives that per­suade, sell and raise the as­pi­ra­tion quo­tient of peo­ple wait­ing to lap up all that con­sumerism can of­fer. The VM&RD Re­tail De­sign Awards takes this one step fur­ther by ac­knowl­edg­ing and re­ward­ing the role that VM and store de­sign play in po­si­tion­ing a brand and tap­ping con­sumer in­ter­est. In ef­fect, the Award is a celebration of ex­cel­lence and the 7th Edi­tion of the VM&RD Re­tail De­sign Awards to be held in Mum­bai dur­ing Jan­uary 2014 will be no dif­fer­ent in this re­gard. But, in another as­pect, this edi­tion of the VM&RD Re­tail De­sign Awards will be dif­fer­ent. You see, this is the first time the Awards will be a stand-alone show, while all th­ese years it was part of the In Store Asia plat­form. Thus in the com­ing edi­tion, the Awards will be an ex­clu­sive show ded­i­cated to re­ward­ing and cel­e­brat­ing ex­cel­lence in re­tail de­sign. The other change in this edi­tion of the Awards will be the ad­di­tion of two new cat­e­gories – 1) Ap­par­els, which is fur­ther di­vided into: In­dian Fash­ion Ap­parel and Western Fash­ion Ap­parel 2) Store Sig­nage. The ad­di­tion of th­ese cat­e­gories re­it­er­ates the sig­nif­i­cance of the Award. The chang­ing trends in con­sumer ex­pec­ta­tions and glob­al­iza­tion have set new bench­marks in store de­sign. Ex­pe­ri­ence and nar­ra­tives hold the key to­day. This in turn has fu­elled new in­no­va­tive re­tail con­cepts and de­signs be­ing of­fered by de­sign­ers, vis­ual mer­chan­dis­ers, ser­vice providers and sup­pli­ers. It is with all th­ese in view that the en­tries will be eval­u­ated and judged by a panel of well ac­com­plished re­tail and de­sign pro­fes­sion­als across the globe. They will be sup­ported by a so­phis­ti­cated au­dit process aided by the lat­est tech­nol­ogy in­ter­face. Hav­ing been do­ing this for many years now, there have been in­valu­able learn­ing’s and in­sights that we gain with ev­ery new edi­tion of the Awards, and which we bring to the ta­ble ev­ery time. The com­ing edi­tion will be another tes­ti­mony to this. So, don’t miss it and get set for the big event. Mean­while pe­ruse and en­joy what we of­fer to you in this month’s is­sue. They once again re­it­er­ate the fact that when it comes to the store, in­no­va­tion in terms of con­cept and theme is in­evitable for any brand op­er­at­ing in the lux­ury and life­style busi­ness. Whether it is a Louis Philippe draw­ing on the theme of the game of Chess for its win­dow dis­play, an Ar­row cre­at­ing new char­ac­ters to strike a chord with its shop­pers or a jew­ellery brand like Chin­ta­mani redefin­ing its store iden­tity. Read on...

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