‘Gods & Kings’


Louis Philippe launched it new pre­mium col­lec­tion called ‘Gods & Kings’ in a dra­matic themed win­dow dis­play based on the king of strat­egy games.

The pre­mium brand’s ‘Gods & Kings’ col­lec­tion cel­e­brates style and power in im­pres­sions com­mu­ni­cated dis­tinctly through a theme. “With the launch of our new prod­uct line, Gods & Kings, the brand thought of pre­sent­ing this cat­e­gory which has been very well ac­cepted by the con­sumers over the years. We be­lieve that Louis Philippe Gods & Kings is for the gen­tle­man who rules the world and so we re­lated the same to the essence of the game of chess, which not only sig­ni­fies power and au­thor­ity but also con­nects with those dis­tinct per­son­al­i­ties who draw up strate­gies and ex­e­cute the same in their fields. This is more to de­pict a cer­tain life­style in a sym­bolic man­ner, where the im­pact of the win­dow stays in the con­sumers mind,” says Divya Kr­ishna, Man­ager VM, Con­cepts & Cre­ative's, Louis Philippe. The win­dow in­stal­la­tion fea­tures the col­lec­tion in a set­ting of the pow­er­ful King placed among oth­ers like the Horse and Pawn. “The key el­e­ments of the win­dow re­volve around the essence of a royal per­son­age when you dress in Louis Philippe and then the game of chess,” fur­ther adds Divya. The dra­matic set­ting was con­structed from spe­cial bust forms that com­bined the tra­di­tional for­mal bust and the chess coin made from FRP (Fiber Re­in­forced Plas­tic), eco sol­vent graphic and foam board cubes that added depth to the dis­play. Other chess coins like the Horse and the Pawn are also cre­ated out of FRP. “This win­dow is an ex­cep­tional win­dow where we have treated it more like an art in­stal­la­tion than reg­u­lar win­dows, and the same is vis­i­ble in the de­tails of each chess coin, which has been sculpted with ut­most de­tail­ing,” shares Divya.

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