Ace of Au­dio

VM&RD - - RETAIL TALK -

Au­dio Junc­tion, the su­per spe­cialty store fea­tur­ing a col­lec­tion of pro­fes­sional sound sys­tems from top global brands, un­veiled its sec­ond store for mu­sic en­thu­si­asts to ex­pe­ri­ence its world class prod­ucts.

This ex­clu­sive show­room launch, in a very up-mar­ket lo­cale of South Kolkata at He­manta Mukhopad­hyay Sarani be­hind Tri­an­gu­lar Park in Kolkata, fol­lows its suc­cess­ful stint in Guwahati re­cently. The store fea­tures high end mu­sic sys­tems, am­pli­fiers, speak­ers, home the­atres from world renowned brands such as Fo­cal from France, Harman Lux­ury Au­dio Group which in­cludes Mark Levin­son, JBL, Revel and Lex­i­con in a set­ting that al­lows them to be ex­pe­ri­enced at their best. The 16 feet high dou­ble height glazed store front of­fers a full view into the store and the pres­ence of some of the key brands fea­tured in it. Spread over an area of 2,500 sq. across two lev­els the store houses an ex­clu­sive re­tail sec­tion and three demo rooms. The sound at­ten­u­ated demo rooms are fit­ted with fully au­to­mated sound equip­ment to de­liver world class home the­atre ef­fects in a con­trolled en­vi­ron­ment. The store de­sign con­cept is kept clean and min­i­mal­is­tic to em­pha­sise and draw at­ten­tion to the su­perla­tive au­dio ex­pe­ri­ence de­liv­ered by the pro­fes­sional equip­ment fea­tured in it. A sub­tle colour pal­ette ren­dered in clean forms and tex­tures cre­ates a con­tem­po­rary and in­ter­na­tional en­vi­ron­ment in the store. Ayan Sen, Ar­chi­tect of the project shares, “We have used red, black and white to de­fine the store in­te­ri­ors and feel that it por­trays the taste of

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