BOTS and the art of bi­cy­cle re­tail­ing

VM&RD - - RETAIL TALK -

BOTS, the cy­cling com­pany un­veils its first Su­per Spe­cialty Con­cept store in Ban­ga­lore, redefin­ing the pas­sion for bik­ing with spe­cial­ized prod­ucts and dif­fer­en­ti­at­ing cus­tomer ser­vice that in­forms, ed­u­cates and pro­motes this sport.

Cy­cling gets a new def­i­ni­tion at Bums On The Sad­dle’s new lo­ca­tion, the ex­clu­sive Spe­cial­ized Con­cept Store, fea­tur­ing the most ad­vanced cy­cling prod­ucts from the brand in a clean yet en­er­getic en­vi­ron­ment per­son­i­fy­ing Spe­cial­ized’s her­itage and spirit of the cy­cling com­mu­nity. Founded in 2006 by Ro­han Kini, a soft­ware engi­neer by pro­fes­sion, Bum­sOnTheSad­dle or more com­monly known as BOTS, aimed to re­vive the art of cy­cling in In­dia by not only bring­ing in the best cy­cling brands into the coun­try but ac­tively en­gag­ing them­selves to cre­ate a cy­cling com­mu­nity too. “BOTS is not only about of­fer­ing the best bik­ing gear but also pro­mot­ing cy­cling as an ex­cit­ing way to be ac­tive and fit. We reg­u­larly or­ga­nize races, trails and events time to time to bring more peo­ple to take up cy­cling. Hon­estly, I think that our mar­ket­ing ac­tiv­i­ties have been very min­i­mal. Our fo­cus since the be­gin­ning has only been di­rected to­wards in­creas­ing aware­ness on cy­cling and its ben­e­fits,” says Ro­han Kini, CEO, Bum­sOnTheSad­dle. While most bi­cy­cle stores in In­dia are typ­i­cally char­ac­terised by a crowded space stacked with rows of cy­cles, BOTS’ Spe­cial­ized Con­cept store of­fers a re­fresh­ing ex­pe­ri­ence for the shop­per to browse through prod­ucts in a clut­ter-free space and zones which are well laid out.

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