BOTS and the art of bicycle retailing
BOTS, the cycling company unveils its first Super Specialty Concept store in Bangalore, redefining the passion for biking with specialized products and differentiating customer service that informs, educates and promotes this sport.
Cycling gets a new definition at Bums On The Saddle’s new location, the exclusive Specialized Concept Store, featuring the most advanced cycling products from the brand in a clean yet energetic environment personifying Specialized’s heritage and spirit of the cycling community. Founded in 2006 by Rohan Kini, a software engineer by profession, BumsOnTheSaddle or more commonly known as BOTS, aimed to revive the art of cycling in India by not only bringing in the best cycling brands into the country but actively engaging themselves to create a cycling community too. “BOTS is not only about offering the best biking gear but also promoting cycling as an exciting way to be active and fit. We regularly organize races, trails and events time to time to bring more people to take up cycling. Honestly, I think that our marketing activities have been very minimal. Our focus since the beginning has only been directed towards increasing awareness on cycling and its benefits,” says Rohan Kini, CEO, BumsOnTheSaddle. While most bicycle stores in India are typically characterised by a crowded space stacked with rows of cycles, BOTS’ Specialized Concept store offers a refreshing experience for the shopper to browse through products in a clutter-free space and zones which are well laid out.