Croma switches on with LEDs at Kharghar

VM&RD - - WASSUP! -

Croma, the large-for­mat, multi-brand con­sumer durables and elec­tron­ics store from the House of Tata’s, has re­cently un­veiled its LED store at Kharghar in Navi Mum­bai. Spread across 7,510 sq.ft., this newly launched spe­cial­ist con­sumer elec­tron­ics store, houses cat­e­gories like Home En­ter­tain­ment, Small Ap­pli­ances, White Goods, Com­put­ers and Pe­riph­er­als, Com­mu­ni­ca­tion, Mu­sic, Imaging and Gam­ing soft­ware. Ajit Joshi, MD & CEO, In­finiti Re­tail Lim­ited said, “With en­ergy prices on the rise, stores are look­ing to switch to green, en­ergy ef­fi­cient light­ing. LED’s are nearly 70% less on en­ergy to op­er­ate than other light­ing sys­tems cur­rently in place and last up to 50,000 hrs. Not only is this sig­nif­i­cant to life on our planet, but the Ru­pees saved can be quite sub­stan­tial and will con­tinue to make a dif­fer­ence as the cost of elec­tric­ity goes up in the fu­ture. Go­ing Green doesn’t only help save fi­nan­cially but also saves en­vi­ron­men­tally. Af­ter switch­ing to LED we could re­duce the light­ing load from 2.5 watt/square feet to over 1 watt/square feet.” LED light­ing is an im­por­tant part of sus­tain­able store de­sign which de­liv­ers a cost ef­fec­tive and en­ergy sav­ings sys­tem with has pos­i­tive en­vi­ron­men­tal im­pact. The com­plete light­ing so­lu­tion at the Croma Kharghar store is ini­ti­ated by Plus Light Tech, one of the In­dia’s Lead­ing Re­tail Light­ing Brand

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