Chan­drani Si­ingh Fl­lora launches her la­bel in Kolkata


Chan­drani Si­ingh Fl­lora, the Kolkata based fash­ion de­signer un­veiled her first store at 192A Sarat Bose Road. Strate­gi­cally po­si­tioned in a very high-end fash­ion lo­cale of the city, the store has been con­cep­tu­al­ized by Chan­drani her­self. “With the re­tail mar­ket evolv­ing in this part of the coun­try and when var­i­ous malls and shop­ping hubs are com­ing up, we thought of launch­ing our store right be­fore the Durga Puja. Kolkata is a very good mar­ket es­pe­cially for eth­nic cou­ture and here my cus­tomers may get both In­dian and Western wear,” shares De­signer and Pro­pri­etor Chan­drani Si­ingh Fl­lora. The store front, in­spired by Euro­pean ar­chi­tec­ture, acts as a great pre­cur­sor to the el­e­gant clean and ‘all-in-white’ decor of the in­te­ri­ors that acts as a so­phis­ti­cated back­drop for the de­signer col­lec­tion. Chan­drani shares, “White al­ways gives that re­fresh­ing ex­pe­ri­ence and the dif­fer­ent colours of the col­lec­tion be­comes more vi­brant in this kind of a back­drop.” The com­bi­na­tion of tex­tures and forms in white in the white brick clad walls, the fur­ni­ture and fixtures com­ple­mented by the ac­cent LED light­ing cre­ate the right am­bi­ence for the pre­sen­ta­tion of the la­bel and ex­pe­ri­enc­ing what it has to of­fer

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.