Vis­play

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De­sign prin­ci­ples for ar­chi­tec­ture

In the 1950s and 60s, the ver­ti­cal slot­ted rail dom­i­nated the mar­ket of mer­chan­dise dis­play sys­tems: slot­ted metal rails were built into wooden pan­els at spe­cific axis in­ter­vals or screwed di­rectly to the wall and sup­ported hang­ing frames and shelves (us­ing brack­ets). This ba­sic, of­ten rather unattrac­tive but ef­fec­tive means of mer­chan­dise dis­play still ex­ists in a sim­i­lar form to­day. Many in­no­va­tive, tech­ni­cally per­fected sys­tems have been cre­ated since the 1970s with cus­tomised de­sign, en­abling a range of dif­fer­ent dis­play pos­si­bil­i­ties. In or­der to en­able a bet­ter overview of th­ese nu­mer­ous sys­tems, it is help­ful to clas­sify them ac­cord­ing to spe­cific ar­chi­tec­tural de­sign prin­ci­ples. To­day we are fo­cus­ing on dif­fer­ent ba­sic types of dis­play sys­tems which can be used on the wall and in mid-floor gon­do­las – de­sign prin­ci­ples with very dif­fer­ent ad­van­tages for mer­chan­dise dis­play:

Sin­gle point sup­port sys­tems

Sin­gle point sup­port sys­tems pro­vide struc­ture to walls us­ing points. Mer­chan­dise supports are in­serted into hold­ers or clipped on to but­tons. They are avail­able for use in wood, plas­ter­board or glass and come in round, oval, square and rec­tan­gu­lar shapes and nu­mer­ous di­men­sions – for light­weight or heavy items. Sin­gle point sup­port sys­tems are also avail­able for hor­i­zon­tal sur­faces (for use in plinths, ta­bles or em­bed­ded di­rectly in the floor). They can be po­si­tioned freely as re­quired and in the pat­tern best suited to achieve op­ti­mum use of an avail­able space. The lay­out of hold­ers/ but­tons determines where mer­chan­dise can be placed and cre­ates a neat prod­uct dis­play. Ex­tremely varied mer­chan­dis­ing can be achieved with th­ese sys­tems, ac­cord­ing to the num­ber of hold­ers used and the range of dif­fer­ent mer­chan­dise supports. Sin­gle point sup­port sys­tems of­fer plan­ners con­sid­er­able free­dom of de­sign.

Sin­gle point sup­port sys­tems “Mono 40” and “But­ton” by Vis­play (Jel­moli/ Zürich and Bel­dona/ Basel)

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