Design principles for architecture
In the 1950s and 60s, the vertical slotted rail dominated the market of merchandise display systems: slotted metal rails were built into wooden panels at specific axis intervals or screwed directly to the wall and supported hanging frames and shelves (using brackets). This basic, often rather unattractive but effective means of merchandise display still exists in a similar form today. Many innovative, technically perfected systems have been created since the 1970s with customised design, enabling a range of different display possibilities. In order to enable a better overview of these numerous systems, it is helpful to classify them according to specific architectural design principles. Today we are focusing on different basic types of display systems which can be used on the wall and in mid-floor gondolas – design principles with very different advantages for merchandise display:
Single point support systems
Single point support systems provide structure to walls using points. Merchandise supports are inserted into holders or clipped on to buttons. They are available for use in wood, plasterboard or glass and come in round, oval, square and rectangular shapes and numerous dimensions – for lightweight or heavy items. Single point support systems are also available for horizontal surfaces (for use in plinths, tables or embedded directly in the floor). They can be positioned freely as required and in the pattern best suited to achieve optimum use of an available space. The layout of holders/ buttons determines where merchandise can be placed and creates a neat product display. Extremely varied merchandising can be achieved with these systems, according to the number of holders used and the range of different merchandise supports. Single point support systems offer planners considerable freedom of design.
Single point support systems “Mono 40” and “Button” by Visplay (Jelmoli/ Zürich and Beldona/ Basel)