Crocs de­buts in Kochi

VM&RD - - WASSUP! -

Crocs Inc., one of the lead­ing providers of in­no­va­tive ca­sual footwear, has re­cently opened a new store at the Lulu Mall in Kochi. This is the first Crocs ex­clu­sive store in Kochi. Since burst­ing onto the scene in 2002 with its iconic clog, Crocs has ex­panded to be­come a global life­style footwear brand with over 300 styles per sea­son, avail­able in more than 90 coun­tries world­wide. An­nounc­ing the launch of this new store, Nis­san Joseph, Gen­eral Man­ager, Crocs In­dia said, “Crocs, in a short pe­riod of 5 years has gained im­mense pop­u­lar­ity in In­dia and is known for its vi­brant col­ors, com­fort and in­no­va­tive styling. We aim to have dou­ble digit re­tail growth year on year ba­sis and the open­ing of our ex­clu­sive store in one of the lead­ing re­tail prop­er­ties in In­dia such as Lulu Mall is a part of our strate­gic growth ini­tia­tives. The brand has a huge op­por­tu­nity in In­dia and with our new prod­uct in­tro­duc­tions ev­ery sea­son and right place­ments we hope to sat­isfy our ex­ist­ing cus­tomers and in the process ac­quire new ones.” The store de­sign is the brand's sig­na­ture or­ganic curved walls with the green ceil­ing and wooden floor­ing. The store oc­cu­pies an area of about 659 sq feet while of­fer­ing shoes for men, women and chil­dren which in­cludes flip flops, rain boots, wedges, flats, loafers, sneak­ers, cozy boots and clogs

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