Mal­abar Gold & Di­a­monds de­buts in Kolkata

VM&RD - - WASSUP! -

Mal­abar Gold & Di­a­monds, lead­ing jew­ellery re­tail chain and diver­si­fied busi­ness con­glom­er­ate, en­tered the East In­dia mar­ket with the inau­gu­ra­tion of their first show­room in Kolkata, which is the jew­ellery group’s 103rd show­room world­wide. The show­room was in­au­gu­rated by the in­ter­na­tion­ally ac­claimed Ben­gali film per­son­al­ity Padma Shri Aparna Sen just be­fore Dhanteras and Di­wali to reach out to the po­ten­tial cus­tomers dur­ing this fes­tive sea­son. The 3000 sq. ft. out­let is lo­cated on the fa­mous high street Ca­mac Street. O. Asher, Group Ex­ec­u­tive Di­rec­tor shares, “We have se­lected this lo­ca­tion keep­ing in mind the tar­get pre­mium seg­ment Mal­abar Gold caters to and the peo­ple of Kolkata who love to wear jew­ellery. Though it has taken us some time to en­ter this East In­dia mar­ket we felt that now it is the cor­rect mo­ment to ex­pand here. We are very much hope­ful that with our varied and ex­clu­sive range of prod­ucts which are de­signed keep­ing in mind all the age groups would surely at­tract the jew­ellery con­nois­seurs of the city. This is a very po­ten­tial mar­ket and we are also do­ing the sec­ond level of sur­vey as Mal­abar Gold & Di­a­monds would fur­ther like to open more out­lets in Kolkata and its sur­round­ings. We as a group try to un­der­stand the needs of that spe­cific re­gion when­ever we ex­pand. This project took us al­most one year to com­plete in­clud­ing the re­search work that was needed prior to launch.” While ex­plain­ing the rea­son be­hind the brand’s ex­pan­sion in this re­gion, Kalyan Ram, As­so­ci­ate Di­rec­tor, Mal­abar Gold & Di­a­monds also shares, “The crafts­man­ship of Kolkata in terms of jew­ellery is world fa­mous and the man­u­fac­tur­ing and whole­sal­ing of such prod­ucts forms a huge in­dus­try in this part of the coun­try. Con­tem­plat­ing that, the re­tail mar­ket has also grown in this re­gion and the Ben­galis are very tra­di­tional yet fash­ion­able when it comes to jew­ellery. We are also plan­ning to open 2-3 more out­lets in Kolkata it­self very soon. This week we have also opened our store in Sin­ga­pore and are also look­ing at other over­seas mar­ket as well es­pe­cially in the South East Asian coun­tries like China, Hongkong etc. We aim to launch 240 show­rooms by 2015.” The store dis­plays the ex­clu­sive range of tra­di­tional and con­tem­po­rary de­signs of Mal­abar Gold & Di­a­monds col­lec­tion and also ex­hibits its sub brands such as Di­vine - In­dian Her­itage Jew­ellery, Era-Un­cut Di­a­mond Jew­ellery, Mine–Di­a­mond jew­ellery, Eth­nix - Hand­crafted de­signer Jew­ellery, Star­let - Kid’s Jew­ellery and Pre­cia - Pre­cious Gem Jew­ellery. Kalyan Ram ex­plains, “We have our ar­chi­tect from Dubai who de­signed this re­tail space for us and the show­room has been done up keep­ing in mind the cul­tural ethos of this par­tic­u­lar re­gion which has an in­her­ent feel of its own. This de­sign con­cept of the store would be fur­ther repli­cated in the other out­lets of East zone.” Mal­abar Gold and Di­a­monds to­day is one of the fastest grow­ing jew­ellery re­tail chains with out­lets spread across Ker­ala, Tamil Nadu, Kar­nataka, Andhra Pradesh, Delhi, NCR, Ma­ha­rash­tra, Gu­jarat, the GCC, Sin­ga­pore and now in Kolkata with an an­nual turnover of $ 3.5 bil­lion. The jew­ellery group fur­ther plans to open stores in states like UP, Ra­jasthan and Pun­jab for a coun­try­wide rep­re­sen­ta­tion

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.