The New Jeans Story
To mark the beginning of a new generation of Eco friendly Denims, the Oxy Jeans, Peter England unveiled a window concept in the impression of a natural forest theme.
Peter England features its new range of eco-friendly jeans wear in an interesting window display installation that uses innovative combinations of materials, props, graphics and lighting to create a dramatic setting. Designed by BrandRetail Company Liganova, the window display is themed ‘Peter England Oxy Jeans’. “Peter England wanted to begin a new generation of Eco friendly Denims, with its Peter England Oxy Jeans. Therefore the Idea was evolved through this brief, which led us to the final window Design,” says Siddhant Sahu, Visual Marketing Director, LIGANOVA India Brand Retail Pvt. Ltd. The concept was created as an impression of untouched nature rendered in a forest theme. The setting has a molded tree, back-lit lenticular print, fiber rope painted in UV paint and miniature human figures crafted out of denim pressed foam board. Special spot lighting and UV lights have been used to create the theatric effect when the lights are turned on. To draw