The New Jeans Story


To mark the be­gin­ning of a new gen­er­a­tion of Eco friendly Den­ims, the Oxy Jeans, Peter Eng­land un­veiled a win­dow con­cept in the im­pres­sion of a nat­u­ral for­est theme.

Peter Eng­land fea­tures its new range of eco-friendly jeans wear in an in­ter­est­ing win­dow dis­play in­stal­la­tion that uses in­no­va­tive com­bi­na­tions of ma­te­ri­als, props, graph­ics and light­ing to cre­ate a dra­matic set­ting. De­signed by BrandRe­tail Com­pany Liganova, the win­dow dis­play is themed ‘Peter Eng­land Oxy Jeans’. “Peter Eng­land wanted to be­gin a new gen­er­a­tion of Eco friendly Den­ims, with its Peter Eng­land Oxy Jeans. There­fore the Idea was evolved through this brief, which led us to the fi­nal win­dow De­sign,” says Siddhant Sahu, Vis­ual Mar­ket­ing Di­rec­tor, LIGANOVA In­dia Brand Re­tail Pvt. Ltd. The con­cept was cre­ated as an im­pres­sion of un­touched na­ture ren­dered in a for­est theme. The set­ting has a molded tree, back-lit lentic­u­lar print, fiber rope painted in UV paint and minia­ture hu­man fig­ures crafted out of denim pressed foam board. Spe­cial spot light­ing and UV lights have been used to cre­ate the theatric ef­fect when the lights are turned on. To draw

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