As Bri­tish as it gets!

VM&RD - - WINDOW DISPLAY -

Allen Solly wel­comed win­ter in style this sea­son with its Win­dows by go­ing back to its roots -- Not­ting­ham.

Allen Solly has its roots in Not­ting­ham, United King­dom. So we in­tended to ex­press the same loudly with our key words - win­ters, UK, warm, vi­brancy and va­ri­ety. Each word was played around and was drawn in sym­bols for rep­re­sen­ta­tion and yet by amal­ga­mat­ing we got the per­fect in­ter­pre­ta­tion of the ob­jec­tive in our win­dow dis­play,” ex­plains Anu­raag S, Head VM-Allen Solly. True to th­ese words, the dis­play showed male man­nequins sport­ing hats, guns and mous­taches in along with coloured and lay­ered win­ter jack­ets styled with black pants. The brand colours of the back­drop in the graph­i­cal in­ter­pre­ta­tion of the Union Jack brought in a zing to the dis­play. To ex­e­cute the theme, the chief el­e­ments used in the win­dows in­cluded an in­ter­est­ing blend of frosted vinyl on the glass with the Queen’s face cut-out, while some of store win­dows were also seen fea­tur­ing Christ­mas tree. Be­sides this, other props like Bobby Hats and Bri­tish Guns were added to com­plete the pic­ture.

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