As British as it gets!
Allen Solly welcomed winter in style this season with its Windows by going back to its roots -- Nottingham.
Allen Solly has its roots in Nottingham, United Kingdom. So we intended to express the same loudly with our key words - winters, UK, warm, vibrancy and variety. Each word was played around and was drawn in symbols for representation and yet by amalgamating we got the perfect interpretation of the objective in our window display,” explains Anuraag S, Head VM-Allen Solly. True to these words, the display showed male mannequins sporting hats, guns and moustaches in along with coloured and layered winter jackets styled with black pants. The brand colours of the backdrop in the graphical interpretation of the Union Jack brought in a zing to the display. To execute the theme, the chief elements used in the windows included an interesting blend of frosted vinyl on the glass with the Queen’s face cut-out, while some of store windows were also seen featuring Christmas tree. Besides this, other props like Bobby Hats and British Guns were added to complete the picture.