White Christ­mas Cel­e­bra­tions!

VM&RD - - WINDOW DISPLAY -

Shop­pers Stop yet again draws at­ten­tion to their stores and de­lights cus­tomers this fes­tive sea­son with a stun­ning Christ­mas celebration win­dow cam­paign that fea­tures Fash­ion, Party and Home themes across the Shop­pers Stop and Homestop chain.

Our fo­cus this year is on a rich and very so­phis­ti­cated Christ­mas: po­etic, el­e­gant, dreamy, nat­u­ral…a va­ri­ety of tex­tures, ma­te­ri­als and props dusted in shades of whites, sil­vers high­lighted with hints of blues, reds, pinks and green. Prop­ping has been done right from cute po­lar bear, to mov­ing rein­deers, danc­ing Santa’s and DIY fea­tures within the dis­plays as our themes are global in out­look yet pos­sess enough spice to en­tice our cus­tomers. The Christ­mas theme was de­signed to in­volve cus­tomers & en­sure they take home a mem­ory,” shares Ar­den J D’souza, Cus­tomer Care As­so­ci­ate & Head Vis­ual Mer­chan­dis­ing, Shop­pers Stop Lim­ited. A big high­light in the store dis­play was the de­sign and in­stal­la­tion of a gi­ant Santa Claus cap in the store front of their Flag­ship stores. “The thought that we should have a cus­tomer stop, smile, say cheese & have their pho­to­graph clicked was a clear mo­ti­va­tor to cre­ate th­ese win­dows & dis­plays. This dis­play alone is the largest dis­play of a Santa cap in the world. It was done and opened to cus­tomers on 12.12.12 at 12:12:12 pm. and we have done 4 such caps across In­dia in Mum­bai, Ban­ga­lore, Delhi and Hy­der­abad. Christ­mas be­ing the hol­i­day sea­son for West, is the largest celebration time for peo­ple. It’s the time when you look for­ward to spend­ing qual­ity time with friends & rel­a­tives. Many peo­ple travel back home to their na­tive towns. Th­ese dis­plays we’ve done are hence tra­di­tional in ap­proach with a mod­ern ap­proach,” fur­ther ex­plains Ar­den. The Christ­mas win­dow cam­paign fea­tures three main themes- fash­ion, party and home celebration. The themes are com­bi­na­tions of in­spi­ra­tions from var­i­ous cel­e­bra­tions and planned as in­te­grated win­dows for Shop­pers Stop and Homestop. The Fash­ion win­dows fea­ture party col­lec­tions on a group of styl­ized man­nequins in a white win­ter set­ting with monochro­matic props and a graphic back­drop of a Christ­mas win­ter night. The party theme is set in an ab­stract party scene with man­nequins dressed for a party com­ple­mented with props of speak­ers and strobe light graph­ics.

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