A place with panache
Design house Kaji, collaborated with premium interior décor brand apartment9, to offer Kolkata a world class interior décor store at Russel Street. Spread over an area of about 4000 sq. ft. the brand new store is a design concept in itself. Split into two areas, the store has been designed to present different ideas for setting up and decorating a home. This is done by showcasing the comprehensive range of home décor products like wallpaper, fabrics, furniture, lights and accessories in coordinated settings.
Each line of product from Kaji and apartment9 has been put together to fit the ambience of the store. Alongside the design collections, Kaji will also house lux home décor, tableware & accessories from reputed international brands. apartment9 would be launching top-end international design brands such as Andrew Martin UK Ltd with this store for urban Kolkata. Andrew Martin international Ltd is U.K.’s second largest privately owned design house with a presence in over 55 countries. Speaking on the collaboration, Anuja Gupta, Co-Founder and Creative Director, Apartment9 said, “Our designs complement the tastes of the contemporary Kolkata customer. We create an eclectic mix of panache and understated luxury in our designs. Kaji is the perfect partner in our endeavour as we match each other in our global appeal and strong commitment to quality. This association is aimed at giving Kolkata a fresh new perspective in luxury interior décor and design.” Shrivant More, Co-founder and Creative Director, Kaji further shares, “We have received a fantastic response to our work through the years. Today, standing at the helm of launching an interior & furniture store with Apartment 9, the aim is to sweep the people of Kolkata of their feet, as we did when we launched KAJI four years ago. We have a three phase kind of a model when it comes to this store of Kaji which includes, retail, distribution of various international brands whom we have tied up with and giving interior design service and consultancy on the basis of projects. Named as Apartment9 Kaji, the new store would appeal the customers once they have the first look of the front facade as it has been created reflecting a quirky feel having muted shades which blends naturally with varied themes be it industrial, gothic or art-deco.” While describing the architectural challenges which the owners have definitely translated into an opportunity, Shrivant states, “We were looking for a place with great height for almost two years and finally got this; it is centrally located having a courtyard’s feel in a heritage building which has helped us in designing the space just like we wanted to. We have restored the old world charm and designed small segments of living room, bedroom and dining room so that one may