A place with panache

VM&RD - - RETAIL TALK -

De­sign house Kaji, col­lab­o­rated with pre­mium in­te­rior dé­cor brand apart­ment9, to of­fer Kolkata a world class in­te­rior dé­cor store at Rus­sel Street. Spread over an area of about 4000 sq. ft. the brand new store is a de­sign con­cept in it­self. Split into two ar­eas, the store has been de­signed to present dif­fer­ent ideas for set­ting up and dec­o­rat­ing a home. This is done by show­cas­ing the com­pre­hen­sive range of home dé­cor prod­ucts like wall­pa­per, fab­rics, fur­ni­ture, lights and ac­ces­sories in co­or­di­nated set­tings.

Each line of prod­uct from Kaji and apart­ment9 has been put to­gether to fit the am­bi­ence of the store. Along­side the de­sign col­lec­tions, Kaji will also house lux home dé­cor, table­ware & ac­ces­sories from re­puted in­ter­na­tional brands. apart­ment9 would be launch­ing top-end in­ter­na­tional de­sign brands such as An­drew Martin UK Ltd with this store for ur­ban Kolkata. An­drew Martin in­ter­na­tional Ltd is U.K.’s sec­ond largest pri­vately owned de­sign house with a pres­ence in over 55 coun­tries. Speak­ing on the col­lab­o­ra­tion, Anuja Gupta, Co-Founder and Cre­ative Di­rec­tor, Apart­ment9 said, “Our de­signs com­ple­ment the tastes of the con­tem­po­rary Kolkata cus­tomer. We cre­ate an eclec­tic mix of panache and un­der­stated lux­ury in our de­signs. Kaji is the per­fect part­ner in our en­deav­our as we match each other in our global ap­peal and strong com­mit­ment to qual­ity. This as­so­ci­a­tion is aimed at giv­ing Kolkata a fresh new per­spec­tive in lux­ury in­te­rior dé­cor and de­sign.” Shri­vant More, Co-founder and Cre­ative Di­rec­tor, Kaji fur­ther shares, “We have re­ceived a fan­tas­tic re­sponse to our work through the years. To­day, stand­ing at the helm of launch­ing an in­te­rior & fur­ni­ture store with Apart­ment 9, the aim is to sweep the peo­ple of Kolkata of their feet, as we did when we launched KAJI four years ago. We have a three phase kind of a model when it comes to this store of Kaji which in­cludes, re­tail, dis­tri­bu­tion of var­i­ous in­ter­na­tional brands whom we have tied up with and giv­ing in­te­rior de­sign ser­vice and con­sul­tancy on the ba­sis of projects. Named as Apart­ment9 Kaji, the new store would ap­peal the cus­tomers once they have the first look of the front fa­cade as it has been cre­ated re­flect­ing a quirky feel hav­ing muted shades which blends nat­u­rally with varied themes be it in­dus­trial, gothic or art-deco.” While de­scrib­ing the ar­chi­tec­tural chal­lenges which the own­ers have def­i­nitely trans­lated into an op­por­tu­nity, Shri­vant states, “We were look­ing for a place with great height for al­most two years and fi­nally got this; it is cen­trally lo­cated hav­ing a court­yard’s feel in a her­itage build­ing which has helped us in de­sign­ing the space just like we wanted to. We have re­stored the old world charm and de­signed small seg­ments of liv­ing room, bed­room and din­ing room so that one may

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.