Garments manufacturer, MAS Holdings, introduces amanté from Sri Lanka in its first flagship store in Colombo, where a new concept has been introduced with the idea of repositioning the brand image of Amanté as the number one premium intimate inner-wear brand in South East Asia by 2020.:
Known as a specialist producer of highend lingerie for leading international brand names, ‘amanté’ is the first Sri Lankan lingerie brand to the world. The specialty offering, lingerie, sleepwear and swimwear, is developed specifically with the South Asian market in mind to suit the climate, the difference in body structures and clothing tastes of that region. Amanté is positioned as a value-premium product targeting women between the ages of 25 and 45 years, in the middle and upper income brackets where there is a need to bridge the gap between quality and fashion at affordable prices. “Amanté intimate inner-wear is positioned to feel confident, glamorous and sensual. We needed a brand identity which will be rolled across in India / Asia. The flagship store is primarily aims to attract the target Amanté consumer, generate sales and serve the purpose of building brand image for Amanté.