Chili’s: Kolkata’s new fine-dine flavour

VM&RD - - WASSUP! -

Chili’s, the tex-mex in­ter­na­tional restau­rant chain’s fran­chisee out­let, re­cently got un­veiled at Quest Mall in Kolkata. Be­ing strate­gi­cally po­si­tioned on the fourth floor just be­side the food court and be­hind INOX, Chili’s so far is the only restau­rant launched in the newly opened shop­ping desti­na­tion of Kolkata. Spread over an area of 3,500 sq.ft. with 145 cov­ers Chili’s is the lat­est dine desti­na­tion for the Kolkatans. The restau­rant decor is planned ac­cord­ing to the brand’s de­sign phi­los­o­phy which has come from Dal­las and it has been ex­e­cuted by the lo­cal ar­chi­tect and con­trac­tors who com­pleted the work in five months. This new de­sign con­cept for all the out­lets of Chili’s was launched in 2013 and out­side US it is the only junc­tion at this point which has got the same look. The glass front fa­cade with brick and stone ef­fect on the wall and the ‘happy’, ‘vi­brant’ and ‘peppy’ decor essen­tially suits the en­vi­ron­ment of the mall which will en­tice ev­ery­one to en­ter the restau­rant. “Chilis’ is a Tex-Mex ca­sual din­ing restau­rant and as Kolkata does not have so far any such out­let of­fer­ing this par­tic­u­lar cui­sine we are the first to launch this Dal­las based food chain in East In­dia. The bril­liant blend of Amer­i­can-Mex­i­can food in the menu is the spe­cial­ity of Chili’s and I feel that Kolkata is re­ally go­ing to en­joy the de­li­cious plat­ters. The restau­rant is laid over two zones which in­cludes a bar area hav­ing 45 cov­ers and the fam­ily sec­tion hav­ing 100 cov­ers which is our main high­light of the out­let. In terms of the am­bi­ence and de­sign con­cept, all the Chili’s out­let fol­low the same pat­tern through­out the world. All the fur­ni­ture, cutlery, fixtures, light­ing ac­ces­sories ev­ery­thing has been im­ported from US. Ru­draksh Cha­ran from 42mm has been ap­pointed for the ar­chi­tec­tural work and he has the con­tract to do all the Chili’s out­let for East and North In­dia from us as we have the Mas­ter Fran­chisee for both the zone,” shares Rishi Bajoria, Di­rec­tor –Mukund Hos­pi­tal­ity Pvt. Ltd, the fran­chisee of Chili’s. “We also have fur­ther plans to open two more out­lets in Kolkata may be in City Cen­tre Salt Lake and South City very soon. Fur­ther in East we want to ex­pand with this brand in the cities like Siliguri, Jamshed­pur and Guwahati. In North zone we al­ready have three fran­chisee out­let of Chili’s in New Delhi, Gur­gaon and Chandigarh and the fourth one is get­ting launched next month again in the cap­i­tal and we are tar­get­ing one more as well there by the end of this year. We are also look­ing for right space at other cities like Jaipur and Noida. Thus in to­tal our plan is to set up at least 10-12 ca­sual din­ing out­let of Chili’s by 2015 in th­ese two zones,” signs off Rishi Bajoria He fur­ther adds talk­ing about the new ven­ture, “This is the ninth restau­rant of the brand in In­dia and in this cat­e­gory they have the largest pres­ence world-wide with more than 350 din­ing out­lets in about thirty-two coun­tries. For this kind of a brand to do well, we wanted to launch Chili’s in a high-end mall and Quest be­ing lo­cated in the heart of the city was the first and ob­vi­ous choice for us. So far we have got very good re­sponse from the crowd though the mall is hardly 40% op­er­a­tional and it will take at least three months time more to get the real foot­fall.”

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