Kancheep­u­ram Varama­ha­lak­shmi en­ters AP

VM&RD - - WASSUP! -

Kancheep­u­ram Varama­ha­lak­shmi Silks seems to con­tinue its ex­pan­sion through­out South In­dia. The brand has re­cently en­tered the mar­ket of Andhra Pradesh with the grand launch of two ex­clu­sive stores, one in Vi­jayawada fol­lowed by the lat­est launch in Hy­der­abad. The stores in Hy­der­abad and Vi­jay­wada cover a re­tail space of 5,500 sq.ft each. Speak­ing on the com­mence­ment of the stores, Prasad Chalavadi, Owner, Varama­ha­lak­shmi said, "The name it­self states that it's a di­vine place and the prod­ucts of which are so metic­u­lously and pristinely de­signed, that will meet the stan­dards of to­day's woman. The store is of a whole­sale cum re­tail for­mat where the sa­rees are de­signed and made in-house, re­sult­ing in giv­ing the low­est price to the cus­tomers when com­pared with the mar­ket." The first Kancheep­u­ram Varama­ha­lak­shmi Silks store was launched in the year 2012 at Kancheep­u­ram in Tamil Nadu by the State Gov­er­nor Dr. Koni­jeti Ro­sa­iah. Sub­se­quently the sec­ond store was launched at Jayana­gar in Ben­galuru. While the newly ini­ti­ated Vi­jayawada and Hy­der­abad stores are the third and the fourth in­no­va­tions re­spec­tively by the brand

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