Ti­tan reaches a mile­stone, opens 1000th store


The com­pany that changed its cor­po­rate iden­tity from Ti­tan In­dus­tries Lim­ited to Ti­tan Com­pany Lim­ited re­cently achieved a rare mile­stone in the his­tory of In­dian spe­cialty re­tail by open­ing its 1000th store on De­cem­ber 16th.With this, Ti­tan be­comes the first In­dian com­pany with 1000 stores in seven varied for­mats un­der watches, jew­ellery and eye­wear cat­e­gories. With a re­tail foot­print across 177 cities, 26 states, 3 Union Ter­ri­to­ries and a to­tal re­tail area of 1395712 sq ft, the Ti­tan Com­pany has stores for Watches un­der World of Ti­tan, He­lios and Fas­track; Jew­ellery un­der re­tail brands Tan­ishq, Zoya, GoldPlus and Eye Plus for multi­brand eye­wear. Speak­ing dur­ing the oc­ca­sion, Bhaskar Bhat, Man­ag­ing Di­rec­tor, Ti­tan Com­pany, said, “It has been a fas­ci­nat­ing re­tail jour­ney for Ti­tan since 1988 when we opened our first World of Ti­tan watch store at Sa­fina Plaza in Ban­ga­lore. It was a bold step we took at a time when the con­sumer prod­ucts and re­tail mar­ket was highly unor­ga­nized and un­der­served. While our man­u­fac­tur­ing ex­per­tise pro­duced world-class prod­ucts, we en­vi­sioned for our con­sumers an el­e­vat­ing ex­pe­ri­ence when they bought our prod­ucts. This is where we saw an op­por­tu­nity to start re­tail­ing through our own stores and it worked very well for the com­pany. With con­sumers and their buy­ing habits are at the core of Ti­tan’s strat­egy, the name of the game has been de­liv­ery of a dif­fer­en­ti­ated ex­pe­ri­ence. And that is what Ti­tan’s re­tail thrust is ex­pected to do — make shop­ping of our brands en­joy­able.” He fur­ther added, “In a re­tail jour­ney span­ning a quar­ter of a cen­tury, Ti­tan has in many ways changed the re­tail fab­ric of the coun­try. For us, re­tail is be­yond stores. Re­tail has be­come the face of the com­pany to its con­sumers who are spread across the length and breadth of the coun­try. For us, re­tail is a com­mit­ment to de­liver ex­cep­tional ser­vice and ex­pe­ri­ence through hu­man and tech­no­log­i­cal in­ter­ven­tion. While our staff form the core of our re­tail busi­ness through their im­pec­ca­ble ser­vice and val­ues, it is through tech­nol­ogy that we have changed the rules of the game in the past by in­tro­duc­ing in­no­va­tions like the laser en­grav­ing ser­vice at our watches store, Karat­meter at our jew­ellery stores and VMD (Vis­ual Map De­vel­oper) at some of our eye­wear stores. I am happy to ded­i­cate this to 150 mil­lion cus­tomers who have em­braced our prod­ucts.”

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