Peter Eng­land launches Gen­er­a­tion Store in Jaipur

VM&RD - - WASSUP! -

Peter Eng­land has launched the first Peter Eng­land Gen­er­a­tion store of its kind in Ra­jasthan, a unique con­cept store aimed at young pro­fes­sion­als at Tonk Road in Jaipur. De­signed by in­ter­na­tion­ally renowned re­tail de­sign­ers Dalziel & Pow, this store is spread across 5300 sq. ft. and re­flects the jour­ney of to­day's gen­er­a­tion from the first life stage to the fourth in an en­dear­ing man­ner across two floors. The con­cept de­picts the var­i­ous life-stages with vis­ual iden­ti­ties ap­peal­ing to each group through their tonal­ity, at­ti­tude, colours, props an the unique prod­uct of­fer­ings. A first-of-its-kind re­tail­ing con­cept, this store ap­peals to the young pro­fes­sion­als in the four key life stages viz. (early 20's, mid 20's, late 20's & early 30's) with ap­parel that re­flects their life stages. The brand be­lieves, sup­ported by re­search, that it's not just peo­ple in their early and mid 20s, but also younger and older age groups who are its our loyal con­sumers and aims at strength­en­ing its bond with them. The brand iden­ti­fied four dis­tinct yet ho­mo­ge­neous seg­ments with each hav­ing its own con­sumer needs and ex­pec­ta­tions from ap­par­els. The em­pha­sis in the first life stage is on ca­sual wear. In the sec­ond stage, the fo­cus is on Work Ca­su­als and Hang­out Ca­su­als, while for the third stage the fo­cus is on For­mal Wear that has been the forte of Peter Eng­land . Stage 4 rep­re­sents the re­ju­ve­nated you, which adds a fla­vor of In­ter­na­tional ap­peal and class while keep­ing you fresh and young

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