The night that was...


Pulling off an event al­ways feels like hav­ing gone on a long ad­ven­tur­ous voy­age and com­ing back with fresh new per­spec­tives. If you are read­ing this, then you know all about the VM&RD awards and what it means to us. This year was no dif­fer­ent—the nerve rack­ing lead-up months, the prepa­ra­tions and fi­nally the event. Now with all the ac­tion be­hind us and get­ting back to the reg­u­lar grind, it cer­tainly feels like hav­ing come back from a voy­age. An im­por­tant dif­fer­ence this year was the Awards be­ing held in­de­pen­dent of the In Store Asia plat­form. Mi­nus the expo and con­ven­tion, the par­tic­i­pa­tion was a re­flec­tion of the grow­ing pop­u­lar­ity of the Awards by it­self. An­other im­por­tant ob­ser­va­tion this year was the way many of the awards were spread across dif­fer­ent names (par­tic­i­pants), with some new ones too on the list. That cer­tainly feels good. It points to the grow­ing sig­nif­i­cance of de­sign per­spec­tives in the re­tail scheme of things. Seam­less nar­ra­tives that go be­yond phys­i­cal aes­thet­ics and touch a chord in terms of of­fer­ing an ex­pe­ri­ence, so­cial re­spon­si­bil­ity in the form of greater green con­scious­ness, a de­sign lan­guage that com­bines global sen­si­bil­i­ties with a cel­e­bra­tion of lo­cal her­itage, these are some of the hall­marks of the new re­tail de­sign and VM ap­proach and it is heart­en­ing to see it get­ting ac­knowl­edged. Also, this be­ing the case, we know for sure that the VM&RD Awards is only go­ing to get bet­ter. What was also heart­ing was the verve and enthusiasm among the par­tic­i­pat­ing teams in the VM Chal­lenge, a one-of-a-kind, win­dow dis­play con­test that is held by us as part of the Awards. It was yet an­other as­ser­tion of the need for a plat­form for con­ver­gence, ideas ex­plo­ration and hob­nob­bing of cre­ative minds in the re­tail de­sign and VM in­dus­try. And this is ex­actly what VM&RD Awards sets out to do. And for us, this jour­ney has just be­gun, and we ex­pect it to con­tinue touch­ing new and un­ex­plored des­ti­na­tions. En­joy as we take you through this year’s Awards in this is­sue...

N Jay­alak­shmi

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