Cat­e­gory : Western Fash­ion Ap­parel - Spe­cialty Store Project : House of Fooba Wooba MERIT : Four Di­men­sions Re­tail De­sign In­dia & Brand Vak


Cre­at­ing an en­chant­ing and fun space for kids, the House of Fooba Wooba is all about imag­i­na­tion and ex­cite­ment. The store de­sign plays an im­por­tant role in cre­at­ing the lan­guage of the brand. De­signed around the theme of a ‘wild park’, the store in­cor­po­rates an­i­mal cut-outs with dis­play ta­bles and fix­tures that sim­u­late trees that make chil­dren feel like they are en­ter­ing a park rather than a store! The pic­ture per­fect façade is cladded with wood-like alu­minium strips, while a land­scape gar­den and picket fence with a stone path­way leading to the store en­trance through a café area cre­ates a fairy tale-like set­ting. Ac­cord­ing to the brand, all these spa­ces to­gether form an ex­cit­ing in­vi­ta­tion, enough for the chil­dren to drag their par­ents in! De­signed by Four Di­men­sions Re­tail De­sign In­dia & Brand Vak, the store in­cor­po­rates small de­tails that add a lot of colour, fun and frolic to the brand iden­tity. An­i­mal cutouts, the sim­u­lated tree shaped fix­tures, trial rooms, wall graph­ics and the colour scheme com­mu­ni­cate the ‘fun’ part of the space. The in-store graph­ics mainly in­clude il­lus­tra­tions that can eas­ily con­nect with chil­dren. Build­ing brand con­nect, the Fooba Wooba’s “eye” ex­pres­sion has been strate­gi­cally used in var­i­ous ar­eas of the store

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