VM-RD RETAIL DESIGN AWARDS 2014
Category : Sportswear & Equipment - Specialty Store Project : Nike Store GOLD : Nike India
Situated on the high street of 100ft road, Indiranagar, Bangalore, the Nike Store was meant to serve the strong community of athletes in the city through its products and premium consumer experience. Located at a residential-cum-commercial hub of Bangalore, the store design and construct were challenged by huge tree cover, massive traffic and residential property above the store. To establish its presence, the façade was reinvented by adding an impressive double height to create a larger-than-life aura. Nike's minimalistic branding creates the right impact that encourages the consumers to step in and experience the brand. The wood slats (inspired by bleachers) used strategically for enhancing design aesthetics on the exterior and accentuating appropriate spaces in the interior, make a strong statement that compliments Nike’s unique visual merchandising ethos. The sport inspired environmental graphics on the store flooring and the brightly-lit ceiling with fixtures inspired from stadium lighting makes the zone more stunning and mesmerizing for consumers. The visual mystic of the store is primarily derived by retaining multiple rooms of a house and converting them into category focused zones to offer a holistic product portfolio to consumers
General Interior Contractors
Dovetail furniture Pvt. Ltd.
Tranz mannequins Pvt. Ltd.