VM-RD RE­TAIL DE­SIGN AWARDS 2014

Cat­e­gory : Sports­wear & Equip­ment - Spe­cialty Store Project : Nike Store GOLD : Nike In­dia

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

Sit­u­ated on the high street of 100ft road, Indi­rana­gar, Ban­ga­lore, the Nike Store was meant to serve the strong com­mu­nity of ath­letes in the city through its prod­ucts and pre­mium con­sumer ex­pe­ri­ence. Lo­cated at a res­i­den­tial-cum-commercial hub of Ban­ga­lore, the store de­sign and con­struct were chal­lenged by huge tree cover, mas­sive traf­fic and res­i­den­tial property above the store. To es­tab­lish its pres­ence, the façade was rein­vented by adding an im­pres­sive dou­ble height to cre­ate a larger-than-life aura. Nike's min­i­mal­is­tic brand­ing cre­ates the right im­pact that en­cour­ages the con­sumers to step in and ex­pe­ri­ence the brand. The wood slats (in­spired by bleachers) used strate­gi­cally for en­hanc­ing de­sign aes­thet­ics on the ex­te­rior and ac­cen­tu­at­ing ap­pro­pri­ate spa­ces in the in­te­rior, make a strong state­ment that com­pli­ments Nike’s unique vis­ual mer­chan­dis­ing ethos. The sport in­spired en­vi­ron­men­tal graph­ics on the store floor­ing and the brightly-lit ceil­ing with fix­tures in­spired from sta­dium light­ing makes the zone more stun­ning and mes­mer­iz­ing for con­sumers. The vis­ual mys­tic of the store is pri­mar­ily de­rived by re­tain­ing mul­ti­ple rooms of a house and con­vert­ing them into cat­e­gory fo­cused zones to of­fer a holis­tic prod­uct port­fo­lio to con­sumers

Gen­eral In­te­rior Con­trac­tors

Ami Con­struc­tions

Light­ing Sys­tems

Ankur Light­ing

Re­tail Fix­tures

Dove­tail fur­ni­ture Pvt. Ltd.

Man­nequins

Tranz man­nequins Pvt. Ltd.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.