VM-RD RETAIL DESIGN AWARDS 2014
Category : Sportswear & Equipment - Specialty Store Project : Nike - Running Shop MERIT : Nike India
Capturing the spirit of running, an evolving sport in India, Nike recently opened its doors to the running community with the largest running destination store at Jubilee Hills, West Hyderabad. Located in the heart of the city; the store has an impressive double height facade where strategic lighting and the ‘ bleachers’ inspired wooden slats on the exteriors further accentuate the incredible height of the store while creating a strong visual draw for consumers. According to the brand, the use of warm, rich and more sport authentic materials such as gym bleachers, stadium lights and a simple raw backdrop not only connects strongly with the Nike’s consumer, but also makes the products stand out. As the country’s largest running store for Nike, the store showcases the best of Nike’s running innovations across footwear, apparel and accessories. The store also offers consumers the option to check their GAIT through a ‘GAIT analysis’ performed by trained store staff, enabling runners to choose the best footwear in order to reduce injuries. The experience zone also brings Nike’s innovative Nike+ Running App to runners that combine music, personal coaching and fitness networking. Concrete finished dark grey ceiling and retail fixtures create a backdrop allowing merchandise to get highlighted ultimately making the product – The Hero!
General Interior Contractors
Dovetail furniture Pvt. Ltd.
Tranz mannequins Pvt. Ltd.