VM-RD RE­TAIL DE­SIGN AWARDS 2014

Cat­e­gory : Sports­wear & Equip­ment - Spe­cialty Store Project : Nike - Run­ning Shop MERIT : Nike In­dia

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

Cap­tur­ing the spirit of run­ning, an evolv­ing sport in In­dia, Nike re­cently opened its doors to the run­ning com­mu­nity with the largest run­ning des­ti­na­tion store at Ju­bilee Hills, West Hy­der­abad. Lo­cated in the heart of the city; the store has an im­pres­sive dou­ble height fa­cade where strate­gic light­ing and the ‘ bleachers’ in­spired wooden slats on the ex­te­ri­ors fur­ther ac­cen­tu­ate the in­cred­i­ble height of the store while cre­at­ing a strong vis­ual draw for con­sumers. Ac­cord­ing to the brand, the use of warm, rich and more sport au­then­tic ma­te­ri­als such as gym bleachers, sta­dium lights and a sim­ple raw back­drop not only con­nects strongly with the Nike’s con­sumer, but also makes the prod­ucts stand out. As the coun­try’s largest run­ning store for Nike, the store show­cases the best of Nike’s run­ning in­no­va­tions across footwear, ap­parel and ac­ces­sories. The store also of­fers con­sumers the op­tion to check their GAIT through a ‘GAIT anal­y­sis’ per­formed by trained store staff, en­abling run­ners to choose the best footwear in or­der to re­duce in­juries. The ex­pe­ri­ence zone also brings Nike’s in­no­va­tive Nike+ Run­ning App to run­ners that com­bine mu­sic, per­sonal coach­ing and fit­ness net­work­ing. Con­crete fin­ished dark grey ceil­ing and re­tail fix­tures cre­ate a back­drop al­low­ing mer­chan­dise to get high­lighted ul­ti­mately mak­ing the prod­uct – The Hero!

Gen­eral In­te­rior Con­trac­tors

Me­her Con­tracts

Light­ing Sys­tems

Ankur Light­ing

Re­tail Fix­tures

Dove­tail fur­ni­ture Pvt. Ltd.

Man­nequins

Tranz man­nequins Pvt. Ltd.

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