VM-RD RE­TAIL DE­SIGN AWARDS 2014

Cat­e­gory : Health & Beauty - Spe­cialty Store Project : Lakme Ab­so­lute Sa­lon GOLD : Fig­ments Inc

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

Of­fer­ing ex­cel­lence in the world of beauty, fash­ion and glam­our , the con­cept for Lakme Ab­so­lute Sa­lon was to cre­ate a cut­ting-edge pro-stylist space where the brand prom­ise of fash­ion & per­sonal care could be best de­liv­ered by recre­at­ing the ‘back­stage’ ex­pe­ri­ence. De­signed by Fig­ments Inc, the sa­lon in essence be­comes the back­stage, a place that pre­pares one to walk the run­way, called life! The space is di­vided into four zones: start­ing with the high en­ergy pub­lic ar­eas (hair styling) to the semipri­vate and spe­cial­ized ar­eas (con­sul­ta­tion, hands and feet) and then move to the pri­vate and calmer zones (skin ther­apy and privè room). The zones are subtly ar­tic­u­lated by the cus­tom­made light sliv­ers run­ning con­tin­u­ously through the floor, walls and ceil­ing. While the zones have a clean di­vide, they in­ter­act through con­nect­ing spa­ces, de­sign de­tails, ma­te­rial, tex­ture and colour. The space’s vis­ual lan­guage con­sists of a sharp, dark and stark look. The raw­ness of back­stage is bal­anced with the pock­ets of sharp light­ing and glossy sur­faces. A fine bal­ance is cre­ated with the play of black and white colours in the fur­ni­ture and in­te­ri­ors. The cen­tre stage and the screen have been pep­pered with vis­ual mer­chan­dis­ing that com­prise a se­lec­tion of pig­ments, cu­rios from back­stage, clas­sics from fash­ion and glam­our world

En­vi­ron­men­tal Graph­ics

Red Lion

Light­ing De­sign

Fig­ments.Inc

Light­ing Fix­tures

Nvg Light­ing

Sa­lon Equip­ment

Maletti (Italy)

Floor­ing

Pergo

Wall­pa­pers

Shree­ji­in­nova Wall Cover­ings

Civil And In­te­rior Con­trac­tors

Djf Con­struc­tions

Hvac

Hi­tachi

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