Cat­e­gory : Spe­cialty Foods Kiosk / Out­let Project : Bliss Choco­late Lounge MERIT : ACME De­sign­ers

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

With an idea to cre­ate a choco­late oa­sis, the Bliss Choco­late Lounge in Orion Mall, Ban­ga­lore of­fers a wide range of choco­late good­ies, snacks and bev­er­ages in a cozy and warm am­bi­ence.

Spread over 500 sq. ft area, the out­let has good vis­i­bil­ity from the in­side of the mall cor­ri­dors and also along the road side. It is con­structed on a raised plat­form fin­ished with wooden lam­i­nated floor­ing to pro­vide a warm and re­laxed feel to the cus­tomers while sit­ting in the lounge.

The Lounge in­te­rior is de­signed con­sid­er­ing the brand iden­tity with choco­laty colours and fin­ishes that com­ple­ment the prod­ucts. The wel­come dis­play counters with back-lit glass floor­ing and laser cut brand cut back­lit ceil­ing on gold painted MS poles are the key el­e­ments in de­sign. The gon­dola dis­play unit for fes­tive gifts at the en­trance draws a lot of at­ten­tion en­tic­ing passers-by to try the of­fer­ings.

The Lounge has three dis­tinct sec­tions: dis­play-sell sec­tion, sit-down ser­vice sec­tion and back side kitchen area. Dis­play-Sell with back­lit sig­nage that screams, “Gift­ing Hap­pi­ness” has in-lit glass vit­rines, jars and back wall shelves with tex­ture paint at back­drop to of­fer hand­crafted ex­quis­ite pieces of choco­late for in­dul­gence and gift­ing.

The Sit-Down ser­vice area is a cosy area with dif­fer­ent types of seat­ing ar­range­ment. Bar ta­bles with metal­lic gold lam­i­nate and acrylic top sur­face sup­ported on metal painted poles with back­lit laser-cut brand pat­tern on ceil­ing draws the at­ten­tion of the passers-by. The out­let has been de­signed in such a way as to high­light the brand and sig­nage from all the sides. The back­lit brand sig­nage at the en­trance and rear sides of the out­let an­nounces the brand and draws the cus­tomers in for a bliss­ful ex­pe­ri­ence in the world of chocolates

In­te­rior Con­trac­tor

Pratik Art In­te­ri­ors

Tex­ture Paint­ings

Adora Coat­ings

Fur­ni­ture

6MM Fur­ni­ture

Brand Con­sul­tant

Brand Eq­uity

Sig­nage

Global Sig­nage

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