Cat­e­gory : En­ter­tain­ment Project : PVR Kochi MERIT : Lo­tus

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

Giv­ing the feel of walk­ing into a scifi movie, PVR at the Lulu Mall, Kochi cre­ates a dra­matic and pow­er­ful im­pact on the cus­tomers. For the nine screen mul­ti­plex, Lo­tus de­sign firm was re­quired to cre­ate an iden­tity for the Foyer space which houses mul­ti­ple func­tions – the box of­fice, en­trance lobby, en­trances to the au­di­to­rium, con­ces­sions area and a café. The site for the foyer had ma­jor height con­straints vary­ing from 7’ to 12’ with lin­ear ex­panse of 200 ft, mak­ing it a very dif­fi­cult pro­por­tion to work with.

The key re­sponse to cre­ate a sin­gle im­pact was to tie up all the above func­tions in a sin­gu­lar ar­chi­tec­tural ges­ture. A hi­er­ar­chy of per­cep­tion was out­lined with the key ar­eas be­ing de­fined as the au­di­to­rium en­trances, con­ces­sions and box of­fice. These ar­eas were drawn up as nodes and a sin­gle rib­bon mo­du­lates through the en­tire space join­ing these nodes within the shell. This rib­bon flows from the ceil­ing onto the walls and then onto the floor­ing, in­te­grat­ing the en­tire space into one holis­tic ex­pe­ri­ence. The neg­a­tive spa­ces in be­tween the rib­bon bands are used as frames to high­light the func­tions.

Since the rib­bon runs along three dif­fer­ent sur­faces, the ma­te­ri­al­ity could not be main­tained through­out. It is fin­ished in stone on the floor­ing and dado with plas­ter of Paris fin­ished sur­faces flow­ing over the wall and ceil­ing. Nev­er­the­less the con­sis­tent fluid mo­tion of the rib­bon is main­tained and it ap­pears to seam­lessly wrap the en­tire space to­gether. The back­lit Co­rian used as a high­light­ing tool is router cut with a grad­ing pat­tern to ac­cen­tu­ate the au­di­to­rium en­trances, con­ces­sion and box of­fice and adds to the magic HVAC, Se­cu­rity, Plumb­ing, Elec­tri­cal Con­sul­tant

Pankaj Dharkar and As­so­ciates

PVR Cin­e­mas in­house team

Projects team

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