Cat­e­gory : Food & Gro­ceries Spe­cialty Store (<10,000 SFT) Project : Spice In­dia - Flavourit GOLD : Four Di­men­sions Re­tail De­sign In­dia

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

Spice Board of In­dia – Flavourit, which had main­tained a low pro­file till re­cently, wanted to ven­ture into the re­tail realm with a store that nar­rates a cap­ti­vat­ing story on In­dian spices arous­ing in­ter­est of people to­wards the prod­ucts. Four Di­men­sions Re­tail De­sign In­dia was given the task of el­e­vat­ing the mind­set of a TG pur­chas­ing spices from the next-door ki­rana, and in the process also ap­peal to the globe trot­ters. The store de­sign sig­na­ture is the as­sort­ment of fin­ishes, tex­ture, shapes and hues de­signed with In­dian ar­chi­tec­tural lan­guage rel­e­vant to the con­tem­po­rary cus­tomers.

A sim­ple and clean store front com­pli­ments the busy re­tail in­te­rior. While one side holds the sig­nage in neat com­po­si­tion with the jaali pat­terns, the other side is kept trans­par­ent to al­low the store it­self to act as the win­dow dis­play.

In­side the store, the two walls form the spine within the space. These walls have been punc­tured with arches to get in the ar­chi­tec­tural flavour in this pal­ette and are fin­ished with white stucco tex­ture and brick.

The fur­ni­ture is styled in white and pol­ished wood with fea­tures bor­rowed from colo­nial de­signs. The floor is in­spired by the black and white check­ered floor­ing of the olden times cou­pled with the red ox­ide floor used as a high­lighter.

While the cen­tral space has been de­signed to re­tain the avail­able height of the site, the cor­ri­dors have a low­ered drop ceil­ing to match the pro­por­tion of the space. The cen­tral area show­cases the sloped roof of Ker­ala in white wooden bat­tens sup­ported on dark wooden brack­ets, while the cor­ri­dors have jaali pat­terned drop ceil­ing neatly fin­ished in wood pol­ish and golden tints.

The store it­self is di­vided into three gal­leries, where the cen­tral part houses the spice bar, cat­e­gory mer­chan­dise and the mas­sive or­na­men­tal cash back. On the right and left of the cen­tral por­tion lie the two ‘cor­ri­dors’, show­cas­ing an ar­range­ment of spices in huge abun­dance.

Ce­ramic han­dles, hand carved wooden bull heads fin­ished in lo­cal art pat­terns, metal door latch and locks, wooden ship, old spice con­tain­ers from Kochi port, ta­ble lamps made in Chenap­atna, wo­ven cane bas­kets from West Ben­gal, spe­cial hand­made cane boxes from Na­ga­land, rus­tic old spice tins from Kar­nataka help set the mood within the store

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