Category : Food & Groceries Specialty Store (<10,000 SFT) Project : Spice India - Flavourit GOLD : Four Dimensions Retail Design India
Spice Board of India – Flavourit, which had maintained a low profile till recently, wanted to venture into the retail realm with a store that narrates a captivating story on Indian spices arousing interest of people towards the products. Four Dimensions Retail Design India was given the task of elevating the mindset of a TG purchasing spices from the next-door kirana, and in the process also appeal to the globe trotters. The store design signature is the assortment of finishes, texture, shapes and hues designed with Indian architectural language relevant to the contemporary customers.
A simple and clean store front compliments the busy retail interior. While one side holds the signage in neat composition with the jaali patterns, the other side is kept transparent to allow the store itself to act as the window display.
Inside the store, the two walls form the spine within the space. These walls have been punctured with arches to get in the architectural flavour in this palette and are finished with white stucco texture and brick.
The furniture is styled in white and polished wood with features borrowed from colonial designs. The floor is inspired by the black and white checkered flooring of the olden times coupled with the red oxide floor used as a highlighter.
While the central space has been designed to retain the available height of the site, the corridors have a lowered drop ceiling to match the proportion of the space. The central area showcases the sloped roof of Kerala in white wooden battens supported on dark wooden brackets, while the corridors have jaali patterned drop ceiling neatly finished in wood polish and golden tints.
The store itself is divided into three galleries, where the central part houses the spice bar, category merchandise and the massive ornamental cash back. On the right and left of the central portion lie the two ‘corridors’, showcasing an arrangement of spices in huge abundance.
Ceramic handles, hand carved wooden bull heads finished in local art patterns, metal door latch and locks, wooden ship, old spice containers from Kochi port, table lamps made in Chenapatna, woven cane baskets from West Bengal, special handmade cane boxes from Nagaland, rustic old spice tins from Karnataka help set the mood within the store