Category : Food & Groceries Specialty Store (<10,000 SFT) Project : FOODHALL @ Phoenix Marketcity MERIT : Future Group
The idea for Foodhall at Phoenix Marketcity, Pune was to create an energetic place, thriving with the smells of baking, cooking, coffee, tea, spices and fine foods. Given the infancy of the gourmet market, the challenge for Future Group was to educate the consumer at every step, helping them understand how gourmet and international foods can easily be made a part of their lifestyle.
Towards this, the communication in the store runs deep – percolating to the levels of sight, touch, smell and taste. Transforming Foodhall into an interactive space, the store houses areas such as the demo stations where chefs cut vegetables, chop meat, and grate coconut for consumers. In the bakery and patisserie section, they bake fresh breads, baguettes, etc. to suit the taste and preference of everyone.
A definitive feature of Foodhall is the general merchandising section replete with a range of crockery and cookware that aptly complements the endless selection of foods. Occupying close to half of the space in the Pune store, the general merchandising section is a first for a food store of this nature.
Graphics, product displays, fixtures, communication and all other elements of the design were tied together in unison to create a sense of warmth and reflect the love for food.
According to the company, Foodhall has registered a good uptake among the progressive set of consumers in Pune. Events like wine-tasting and learn-to-cook with sommeliers and expert chefs have helped the store grow consistently over the months
Standard Fixture (Food)
Marmon India Ltd