Cat­e­gory : Hy­per­mar­kets ( >15,000 SFT ) Project : Spencer's Hy­per Launch : Axis Mall, Kolkata GOLD : Spencers' Re­tail

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

Liv­ing up to its brand propo­si­tion (“Makes fine liv­ing af­ford­able), the Spencer’s Hy­per at Axis Mall, Kolkata, was re­vamped to of­fer a dif­fer­en­ti­ated shop­ping ex­pe­ri­ence for its cus­tomers, of­fer­ing not just prod­ucts but also life­style so­lu­tions.

The new store de­sign of­fers an am­bi­ence for people who want to lead a gourmet life­style and who take de­light in dis­cov­er­ing new cuisines – both lo­cal and in­ter­na­tional and prod­ucts that en­hance their life­style.

In the store, Spencer’s VM team has cre­ated ‘Hubs’ for all the im­por­tant cat­e­gories namely fresh food (Epi­cu­sine); Fash­ion & Home which forms the fo­cus of at­ten­tion in the cat­e­gory on the shop floor. Wider aisles have been cre­ated around the hubs in or­der to fa­cil­i­tate has­sle free and easy move­ment for the shop­pers.

In­tro­duc­ing ‘ Epicui­sine’, an amal­ga­ma­tion of the word ‘Epi­cure’ & ‘Cui­sine’, this sec­tion of­fers cuisines from across the world in one place, ready for con­sump­tion or meal so­lu­tions for cook­ing con­ve­nience.

The per­sonal care sec­tion takes on the look of a sa­lon with ex­pe­ri­ence zone, makeover ar­eas, test­ing counters, new ar­rival sec­tions and stylish beauty counters. Fur­ther, the fash­ion hub, lo­cated at the heart of the sec­tion has styl­ized counters, man­nequins sport­ing ‘look of the day’ and easy ac­cess trial rooms.

The en­tire store has been ‘V Mised’ by dis­play­ing the prod­ucts the­mat­i­cally keep­ing ‘source to use’ in mind in all vis­ual rep­re­sen­ta­tions. Max­i­mum use of vivid colours, earthy ma­te­ri­als and 3D props have been in­stru­men­tal in cre­at­ing real­is­tic dis­plays in sec­tions such as dairy, bev­er­ages, f&v chillers, en­try hotspot and fash­ion fo­cal points

Man­nequins

Jam­bud­weep Man­nequins

Props & VM Ma­te­rial

Aakri­tee / SS Cre­ative

Print­ing & Other Ma­te­ri­als

Tiwari In­dus­tries

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