Category : Department Stores / Seamless Malls (>20,000 SFT) Project : Shoppers Stop at Viviana Mall, Thane GOLD : Shoppers' Stop & Fitch
Being the vanguards of department stores in India, Shoppers Stop has continuously evolved to entice and hold a strong base of loyal shoppers. Continuing their journey of increasing footprint in the country, Shoppers Stop recently opened their latest store at the Viviana Mall in Thane, offering a new and improved shopping experience. Designed by Shoppers Stop & Fitch, the two-level store offers the customer a wide variety of offerings which include personal accessories, cosmetics, apparels, books and home improvement.
So what’s new? The store takes the shopping experience to a different level by offering a “Style Hub” which presents and suggests the latest styles and the best selling merchandise. The hub also acts as a counsel for fashion, offering the best co-ordinated looks.
While the store design signature remains the same, each department has been given its own special look while still forming a part of the overall store. The emphasis is on creating small zones through which their look and feel connotes the specific department.
Cheeky lines adapted from the Shoppers Stop advertising campaign foster the Shoppers Stop experience. Brand Shoppers Stop is emphasized through customer touch points like the Cash Counter, First Citizen Desk and the Customer Service Desk
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