Cat­e­gory : Depart­ment Stores / Seam­less Malls (>20,000 SFT) Project : Shop­pers Stop at Viviana Mall, Thane GOLD : Shop­pers' Stop & Fitch

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

Be­ing the van­guards of depart­ment stores in In­dia, Shop­pers Stop has con­tin­u­ously evolved to en­tice and hold a strong base of loyal shop­pers. Con­tin­u­ing their jour­ney of in­creas­ing foot­print in the coun­try, Shop­pers Stop re­cently opened their lat­est store at the Viviana Mall in Thane, of­fer­ing a new and im­proved shop­ping ex­pe­ri­ence. De­signed by Shop­pers Stop & Fitch, the two-level store of­fers the cus­tomer a wide va­ri­ety of of­fer­ings which in­clude per­sonal ac­ces­sories, cos­met­ics, ap­par­els, books and home im­prove­ment.

So what’s new? The store takes the shop­ping ex­pe­ri­ence to a dif­fer­ent level by of­fer­ing a “Style Hub” which pre­sents and sug­gests the lat­est styles and the best sell­ing mer­chan­dise. The hub also acts as a coun­sel for fash­ion, of­fer­ing the best co-or­di­nated looks.

While the store de­sign sig­na­ture re­mains the same, each depart­ment has been given its own spe­cial look while still form­ing a part of the over­all store. The em­pha­sis is on cre­at­ing small zones through which their look and feel con­notes the spe­cific depart­ment.

Cheeky lines adapted from the Shop­pers Stop ad­ver­tis­ing cam­paign fos­ter the Shop­pers Stop ex­pe­ri­ence. Brand Shop­pers Stop is em­pha­sized through cus­tomer touch points like the Cash Counter, First Cit­i­zen Desk and the Cus­tomer Ser­vice Desk

In­te­ri­ors Con­trac­tor

BNP In­te­ri­ors

HVAC Con­trac­tors

Anukool Air­con Pvt Ltd

Elec­tri­cal Con­trac­tors

Janta Elec­tri­cal En­gi­neer­ing In­dia Pvt Ltd

Store Fix­tures

Disha Re­tail Fix­tures Pvt Ltd.

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