Category : Window Display Project : Colour Your Winter GOLD : Allen Solly
The objective of the window display was to showcase the widest variety of jackets in store starting from all kinds from puffers to sports, casuals, faux leathers and down fur jackets. The aim was to highlight the feel of best winter wear with a homely warm environment.
For conceptualising the design strategy a little bit of history had to be dug and a little bit of market research done to elevate the existing warm environment. Allen Solly originated from Nottingham, United Kingdom and that had been communicated loudly. The key words used were: winters, UK, warm, vibrancy and variety. Each word was played around and was drawn in symbols for representation and yet by amalgamating the objective, the perfect interpretation in the display was achieved.
The key elements used for the styling of the mannequins comprised hats, guns, moustaches (for males) and the coloured layered winter jackets with black pants to bring out the theme. The brand colours at the backdrop through the graphical interpretation of the Union Jack brought life to the display. Each element contributed to complete the entire look of the window display
Mannequins / Guns / Hats