Category : Window Display Project : Louis Philippe Window Display MERIT : Louis Philippe
This window display has been designed for a specific product line named ‘Gods & Kings’ by Louis Philippe, a line that celebrates extraordinary men of rare breeding and sophistication. For Louis Philippe Gods & Kings product line the theme was to highlight the fact that it is aimed at the gentleman who rules the world.
The idea was to relate it to the game of chess, which not only signifies power and authority, but also connects with distinguished individuals who chart strategies and execute the same. Thus it was done more to depict a certain lifestyle in a symbolic manner, where the impact of the window stays in the consumer’s mind. Key elements of the window convey the idea of standing out like a king when dressed in Louis Philippe. Chess coins like king, horse & pawns have been incorporated to further connect the merchandise with the resultant metamorphosis.
Technical fittings like the bust form and the coin of king were both made of FRP (Fiber reinforced plastic) with eco solvent print on vinyl for backdrops & sun-board cubes for giving a 3d look, along with other chess coins like horse & pawn which were also made out of FRP.
This concept of window display was extended inside the stores on nesting tables along and a designated wall sporting black & white merchandise alone