Cat­e­gory : Win­dow Dis­play Project : EOSS - 2013 MERIT : Shop­pers Stop - Vis­ual Mer­chan­dis­ing Team

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

This Shop­pers Stop win­dow re­flected the core value of the com­pany of be­ing so­cially re­spon­si­ble. To carry for­ward the con­cept they de­vised upon a dis­play strat­egy of en­vi­ron­ment friendly win­dows show­cas­ing fash­ion. The brand used this theme in all their dis­plays through the year. The cen­tral ob­jec­tive of EOSS dis­plays for the year was to cre­ate unique re­cy­cled and hand­crafted paper im­pres­sions of fash­ion with re­cy­cling of waste ma­te­rial. The dis­play teams across the coun­try were given hands-on ex­pe­ri­ence in this art, which though looked spon­ta­neous, was ex­e­cuted only af­ter much de­sign, de­lib­er­a­tion and plan­ning of the con­cept.

As a strat­egy, Shop­pers Stop used sim­ple dis­carded ma­te­rial – news­pa­per print, dis­carded foil, cor­ru­gated sheets, bot­tle cov­ers, and woolen thread pieces, as key ma­te­ri­als in this re­cy­cling con­cept. They cre­ated fash­ion man­nequin and prod­uct dis­plays with gar­ments of re­cy­cled ma­te­ri­als which gave the en­tire con­cept a high fash­ion look. The con­cept was ex­e­cuted at a pan In­dia level across all Home Stop & Shop­pers Stop stores (75 stores).

The con­cept of EOSS “END OF SEA­SON SALE” was kept sim­ple to at­tract cus­tomers with the most ba­sic com­mu­ni­ca­tion with­out de­vi­at­ing from the mes­sage. It was done through house colours Black & White. Spe­cial task light­ing was used to high­light the man­nequins. The con­cept was ex­e­cuted ex­clu­sively by the in­house Vis­ual Mer­chan­dis­ing team

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