Category : Window Display Project : EOSS - 2013 MERIT : Shoppers Stop - Visual Merchandising Team
This Shoppers Stop window reflected the core value of the company of being socially responsible. To carry forward the concept they devised upon a display strategy of environment friendly windows showcasing fashion. The brand used this theme in all their displays through the year. The central objective of EOSS displays for the year was to create unique recycled and handcrafted paper impressions of fashion with recycling of waste material. The display teams across the country were given hands-on experience in this art, which though looked spontaneous, was executed only after much design, deliberation and planning of the concept.
As a strategy, Shoppers Stop used simple discarded material – newspaper print, discarded foil, corrugated sheets, bottle covers, and woolen thread pieces, as key materials in this recycling concept. They created fashion mannequin and product displays with garments of recycled materials which gave the entire concept a high fashion look. The concept was executed at a pan India level across all Home Stop & Shoppers Stop stores (75 stores).
The concept of EOSS “END OF SEASON SALE” was kept simple to attract customers with the most basic communication without deviating from the message. It was done through house colours Black & White. Special task lighting was used to highlight the mannequins. The concept was executed exclusively by the inhouse Visual Merchandising team