Cat­e­gory : Best Light­ing Project : The Arvind Store - Ahmed­abad MERIT : Fitch & Plus Light Tech

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

At the Arvind Store on CG Road, Ahmed­abad, the chal­lenge with the de­sign was to re-de­fine what be­spoke tai­lor­ing could be in the In­dian mar­ket. As a re­sult, the store sets out to bring be­spoke fash­ion to the masses seek­ing a look and feel of in­ter­na­tional style. The store de­sign has been planned in such a way that it re­de­fines the cus­tomer ex­pe­ri­ence. This has been achieved through two key ob­jec­tives: the store now sells more fab­ric as per cus­tomer re­quire­ment and fur­ther­more con­verts that into suits made by the in-house tailors.

Light­ing has played a ma­jor role in this store. The light­ing strat­egy adopted has most ef­fec­tively in­jected the de­sired mood into the cus­tomer’s mind which is an im­por­tant part of the shop­ping ex­pe­ri­ence. The light­ing phi­los­o­phy for the Arvind Flag­ship Store is one of cre­at­ing a sig­na­ture ceil­ing plane that con­trib­utes to the look and feel of the store. The light­ing part­ner for the con­cept store was Fitch and Plus Light­ing.

The con­cept pro­vided a sense of drama and theatre to the ex­pe­ri­ence. The gen­eral il­lu­mi­na­tion via be­spoke strip pen­dant lights pro­vided an un­der­stated gen­eral am­bi­ence. This al­lowed spot lights and fea­ture lights to pen­e­trate through the sub­dued lux-lev­els and suc­cess­fully high­light in­ter­est­ing and im­por­tant fea­tures in the store. Artemide Tolmeo task lights pro­vided a hint of un­der­stated moder­nity to the tai­lor­ing ta­ble and in a sub­tle way added the per­fect am­bi­ence of work­shop ac­tiv­ity

Light­ing Con­sul­tants

Plus Light Tech, Mum­bai

Fix­tures

Idx Au­to­graph­ics

Con­trac­tor

Shilpi De­sign­ers

MEP Con­sul­tants

Sta­p­athi Ar­chi­tec­ture & In­te­ri­ors (Elec­tri­cal)

HVAC

Boss En­gi­neers & Car­rier Air Con­di­tion­ing

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