Cat­e­gory : Best Shop Fit­ting Project : The Tank GOLD : Shark De­sign Stu­dio

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

The Tank, sit­u­ated in the his­toric precinct of Bal­lard es­tate, Mum­bai, is a re­tail store for high-end fash­ion brands. A cel­e­bra­tion of aes­thet­ics, the in­te­rior space at the Tank is a kalei­do­scope of sense and sen­si­bil­i­ties, with minute de­tails and ref­er­ences re­lated to the sea and the mar­itime his­tory, plac­ing the store in the larger con­text of the port city.

The in­te­rior of the space is es­sen­tially met­ro­pol­i­tan in con­cept. The en­vi­ron­ment in­side is nei­ther dis­con­nected nor de­void of the out­side, while the ex­te­rior is an­other ver­sion of the space al­to­gether. In essence, the space in the store is an ar­tic­u­la­tion of or­ga­niz­ing de­tails and ma­te­ri­als within a con­trolled ge­om­e­try. Ship­ping con­tain­ers used as par­ti­tion walls bring the el­e­ment of port his­tory in­side. Metal forms an in­te­gral part of the dis­play, while re­claimed wood with metal jail gives a rus­tic tex­ture to the whole place. The idea of stacked con­tain­ers, each crafted for a pur­pose of al­low­ing vis­ual pen­e­tra­tion and sur­face of con­tain­ment, the mov­ing trol­leys, the cor­don­ing out-cus­tom bonded ware­houses, all have nat­u­rally fallen into place

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