Cat­e­gory : Best Shop Fit­ting Project : Fas­track, Indi­rana­gar MERIT : Disha Re­tail Fix­tures

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

Fas­track’s flag­ship store in Indira Na­gar, Ban­ga­lore , is spread across a 1000 sq. ft. area and un­folds a se­ries of in­stal­la­tions and events. A phys­i­cal grid of white pipes forms the ba­sis for a grid, from which var­i­ous dis­play sys­tems are sus­pended. The mesh­work of grids hides away ser­vices and light­ing, and sup­ports var­i­ous dis­play sys­tems. The store does not rely on con­ven­tional ma­te­ri­als and even though there is or­der in the ap­par­ent chaos, there is an un­der­ly­ing sense of ex­plor­ing a bazaar.

The de­mand of the de­sign was to cre­ate an un­con­ven­tional show­room but with well en­gi­neered el­e­ments. Fin­ishes ranged from PU fin­ishes in dif­fer­ent colours for the ta­bles, trunks, carved wooden frames for the mir­rors to Mesh type boxes and shield shaped fix­tures with spe­cial pro­vi­sions to hold spe­cific mer­chan­dise like hel­mets and bags. All the above has been made com­pat­i­ble to be mounted on poles with pins to fas­ten. Poles were treated with spe­cial pro­cesses to in­crease the life of the fin­ish. The de­sign in­tent was to cre­ate a grid work on the top to sup­port poles wher­ever fix­tures had to be put up. Con­sid­er­ing the span of the show­room and to main­tain the mod­u­lar con­cept of the fix­tures, chal­lenges were faced in the de­sign of the grid work and in­stal­la­tion of the same.

The chal­lenge for the en­gi­neer­ing team was to main­tain the unique­ness of the de­sign but op­er­a­tionally ad­here to mod­u­lar con­cept. All the el­e­ments in the store are in­ter­change­able as stan­dard dis­tances have been main­tained. The poles are also in­ter­change­able and give the flex­i­bil­ity for change-over with min­i­mum time and ef­fort

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