Store of the Year VM-RD Re­tail De­sign Awards 2014

Cat­e­gory : Western Fash­ion Ap­parel - Spe­cialty Store Project : The Arvind Store GOLD : Fitch

VM&RD - - FRONT PAGE -

Fus­ing fash­ion, fab­ric and the craft of tai­lor­ing in a con­tem­po­rary en­vi­ron­ment, The Arvind Store brings be­spoke fash­ion to the masses. Ac­cord­ing to the brand, the space aims to bring the look and feel of In­dian in­ter­na­tion­al­ism into the sec­tor with em­pha­sis on a fash­ion point of view, ad­vice and di­a­logue with the tai­lor­ing staff. De­signed by Fitch, the chal­lenge was to re­de­fine what cus­tom-made tai­lor­ing could be in the In­dian mar­ket. Don­ning a clean and light space, the store has four main seg­ments Be­spoke Tai­lor­ing, Be­spoke Denim, Pre-made Suits and Shirts and Guest Brands. The em­pha­sis is on fash­ion­able gar­ments cen­tred on the tai­lor­ing stu­dio and the fash­ion ad­viser who can as­sist cus­tomers with the avail­able choices. Cus­tomers also get to se­lect fab­ric in a more per­sonal way where ded­i­cated al­coves have been cre­ated for each of the key cat­e­gories. In-store graphic com­mu­ni­ca­tion elab­o­rates on the crafts­man­ship of tai­lor­ing, ex­plains the in­tri­ca­cies of cre­at­ing the prod­uct, am­pli­fies some of the unique Arvind of­fers of in­no­va­tive fabrics, exclusive washes and fin­ishes and brings to fore the Arvind Denim Lab with its mul­ti­ple cus­tomiza­tion op­tions. The store de­sign slows down the cus­tomer jour­ney and re­de­fines the cus­tomer ex­pe­ri­ence. Ac­cord­ing to the brand, this has achieved two key ob­jec­tives: the store now sells more fab­ric per cus­tomer and fur­ther­more con­verts that into suits made by the in-house tailors. The Arvind Store has now dou­bled the rev­enues of the Arvind in-house tailors com­pared to the pre­vi­ous store aver­age

Light­ing Con­sul­tants

Plus Light Tech, Mum­bai

Fix­tures

Idx Au­to­graph­ics

Con­trac­tor

Shilpi De­sign­ers

MEP Con­sul­tants

Sta­p­athi Ar­chi­tec­ture & In­te­ri­ors (Elec­tri­cal)

HVAC

Boss En­gi­neers & Car­rier Air Con­di­tion­ing

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.