Best Store Front
Category : Best Store Front Project : Peter England GOLD : Dalziel & Pow & Four Dimensions Retail Design India
The Peter England Flagship Store is spread over an area of 8000 sq. ft. at Indiranagar 100’ Road, Bangalore. Extending its range from formalwear into a selection of ‘work, rest and play’ apparel, Peter England required a new brand narrative as well as a new name. ‘Peter England Generation’ was created to support every aspect of the modern working man’s life.
For the store front design, the use of English brick helped in connecting the interior to the exterior. The familiar brand colours are represented, with illuminated contemporary signage.
Architectural wraps and spine walls define the different ‘life stages’ and help with navigation between product ranges. Informal tables and wardrobe-style furniture showcase product in a more personal way and the introduction of soft seating areas and digital installations allows the customers to relax and engage with the brand.
Style tips and product information are integrated into the merchandising system, mentoring customers through their career path. The concept synergised with graphics & signage’s into the store design integrally.
Lighting Design for the PE Generation store is kept very functional and it adds to the overall design strategy starting from front façade to the interior space. General strip lighting in the Architectural wraps added with day light down-lighters with accent light on Peripheral systems and mid floor units for the merchandise, form the base of the overall lighting systems