VM-RD RE­TAIL DE­SIGN AWARDS 2014

Cat­e­gory : Ser­vice Re­tail - Spe­cialty Store Project : Voda­fone Flag­ship Store GOLD : a2d Ar­chi­tec­ture

VM&RD - - VM-RD RETAIL DESIGN AWARDS 2014 -

Ser­vice re­tail takes on a new avatar with the new Voda­fone Flag­ship Store, which is a step ahead of what was done un­der the roto (Re­tail of To­mor­row) project last year. De­signed by a2d Ar­chi­tec­ture, tech­nol­ogy plays a piv­otal role in not only dis­play­ing the gad­gets and giz­mos, but in also re­flect­ing the over­all de­sign of the en­vi­ron­ment.

The café like space is done in muted tones of beige and brown, while the brand colour ‘red’ makes the space vi­brant and invit­ing for cus­tomers to walk in.

The store’s mod­u­lar de­sign can flex to fit the huge va­ri­ety of dif­fer­ent store shapes and sizes; where economies of scale and cen­tral pro­cure­ment make high qual­ity ma­te­ri­als ac­ces­si­ble to all mar­kets.

An in­ter­est­ing fea­ture at the store is the “Iconic Top 10 Sell­ers” ta­ble, where selected range of Top 10 best de­vices avail­able in the mar­ket are live and ready for a “true” ex­pe­ri­ence be­fore pur­chase. The ta­ble has an in-built back­lit sig­nage that gives a clear func­tion­al­ity clue to the traf­fic in the store.

While the bestsellers are given a sep­a­rate fo­cus in the store, The Cen­tral Dis­cov­ery Zone gives an op­por­tu­nity to show­case an­other 36 pop­u­lar hand­sets/Tabs in the mar­ket so that con­sumers can ex­pe­ri­ence a vast range of smart­phones across leading brands.

A Red Goal Post comes from the con­cept of pro­vid­ing a com­plete ded­i­cated space (not just a counter) for all the Tech Help that a cus­tomer may want.

Aimed to as­sist cus­tomers in ev­ery way, each Voda­fone re­tail store team mem­ber goes through a 4 level train­ing that in­cludes com­mu­ni­ca­tion skills, cus­tomer em­pa­thy, prob­lem solv­ing skills through sys­tem train­ing, com­mu­ni­ca­tion skills, an­a­lyt­i­cal skills, prod­uct knowl­edge etc. Each re­tail team mem­ber has got ac­cess to an up­dated knowl­edge por­tal which en­sures, he/she has got all an­swers to any cus­tomer query

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