VM-RD RETAIL DESIGN AWARDS 2014
Category : Service Retail - Specialty Store Project : Vodafone Flagship Store GOLD : a2d Architecture
Service retail takes on a new avatar with the new Vodafone Flagship Store, which is a step ahead of what was done under the roto (Retail of Tomorrow) project last year. Designed by a2d Architecture, technology plays a pivotal role in not only displaying the gadgets and gizmos, but in also reflecting the overall design of the environment.
The café like space is done in muted tones of beige and brown, while the brand colour ‘red’ makes the space vibrant and inviting for customers to walk in.
The store’s modular design can flex to fit the huge variety of different store shapes and sizes; where economies of scale and central procurement make high quality materials accessible to all markets.
An interesting feature at the store is the “Iconic Top 10 Sellers” table, where selected range of Top 10 best devices available in the market are live and ready for a “true” experience before purchase. The table has an in-built backlit signage that gives a clear functionality clue to the traffic in the store.
While the bestsellers are given a separate focus in the store, The Central Discovery Zone gives an opportunity to showcase another 36 popular handsets/Tabs in the market so that consumers can experience a vast range of smartphones across leading brands.
A Red Goal Post comes from the concept of providing a complete dedicated space (not just a counter) for all the Tech Help that a customer may want.
Aimed to assist customers in every way, each Vodafone retail store team member goes through a 4 level training that includes communication skills, customer empathy, problem solving skills through system training, communication skills, analytical skills, product knowledge etc. Each retail team member has got access to an updated knowledge portal which ensures, he/she has got all answers to any customer query